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Our Hunt for the Best Video Editor for iPhone

CUT!”  

Okay so you’re probably not yelling “Cut” while recording video on your iPhone, but what else are you supposed to do to get rid of those 30 seconds of awkward babbling during the middle of your clip?

That’s what editing is for. And with this list of apps, you don't have to be an editing whiz to make a spectacular video. We’ve put together our list of apps deemed the best video editor...

Posted on May 11, 2017

The Best Video Recording App for Android? Here's Our Top Seven

These days, our Android phones can do just about anything with the right app. But when you’re trying to find the best video recording app for Android, the Google Play store can get overwhelming.

There are a ton of video apps to choose from. Some have ads, some cost money, some are free but require an upgrade to their pro version to access most of the features, and some are just flat-out terrible...

Posted on May 09, 2017

5 Benefits of Video Marketing

96% of B2B organizations use video in some capacity in their marketing campaigns. 73% of which report having positive results to their ROI.

Video is no longer an option when it comes to your campaigns, but a necessity. This is the one time where you should cave to peer pressure and do what everyone else is doing. 

Don’t just take our word for it though. We’ll show you how video can increase...

Posted on May 04, 2017

Social Media and the Fitness Industry: Statistics You Need to Know

55 million. That’s how many people belong to a health or fitness club according to a recent study. This is roughly 7 times the number of people living in New York City (8.4 million residents at the last census).

So what’s the best way to for your health and fitness brand to reach all those potential customers? Well, according to the numbers, social media is a great place to start.  

We looked at...

Posted on April 05, 2017

Why You Should Include Video in Your Email

Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed -  we’re not the only ones who get stuck on those cooking videos - but why stop there?

Video is a great way for people to digest information. It drives engagement on social media but it can do more. Using video in your email can boost your click rates and is an excellent way to delight your...

Posted on March 13, 2017

Should I hire a marketing agency?

Hiring a marketing agency can seem like a dooming task that involves a lot of red tape and scary contracts. In reality, it’s just meeting with a few cool people (our judgement may be biased) over a cup of coffee and talking about your business’ successes and challenges.

Every business wants to be the best they can, but sometimes there’s just one piece missing. Over our cup of joe, we’ll discuss...

Posted on January 13, 2017

Marketing Strategy vs. Marketing Plan

At a basic level, the difference between marketing strategy and marketing plan comes down to purpose and application.

Marketing strategy is driven by your business strategy -- where you want to go, what market you'll serve, how you'll go to market with your products, etc. A marketing plan is goal-driven activities and tactics to help you achieve that vision.

But let's break it down a bit further.

Posted on November 13, 2016

Resizing Images for Social: How one size fits all

Adding pictures to any of your social media posts is a must. Getting the right size for all of your pictures can take time and if you’re like the rest of us, there’s not a whole lot of that lying around. Sprout Social is a norm in the marketing world and they are about to make your life even easier when it comes to social media sizes and cropping.

Posted on September 16, 2016

Tagged Social Media

How to Create a Press Kit

Why You Need a Press Kit

A press kit, also known as a media kit, is a comprehensive and engaging webpage for any journalist looking to write about your company. Your press kit can to be used as a marketing tool for advertisers and/or clients. Think of your press kit as a type of resume for your business. A press kit makes it easy for reporters to quickly learn about your product and brand, and...

Posted on July 22, 2016

Ideas for Content Marketing

Content marketing is all the rage these days. Everyone seems to be talking about it. Everyone wants to “build it into their marketing plan.”

But I’m finding more and more people that know about it, but they don’t know what to do with it. Or even what “it” is.

So, for the record, I consulted one of my favorite resources for marketing – Website Magazine. Aside from fantastic advice on everything...

Posted on December 16, 2015

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