Getting the most out of your advertising budget is more than just clicking boost on your Facebook posts. Optimizing the text (copy), images, and audiences is the key to success.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
How many videos have you watched today?
When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display at the store, video has permeated much of our daily lives. So much so that we often don’t realize how much video content we actually watch.
People watch over 100 million hours of video per day on...