Getting the most out of your advertising budget is more than just clicking boost on your Facebook posts. Optimizing the text (copy), images, and audiences is the key to success.
Posted on July 28, 2017
by
Emma Urbanek
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Starting a new online video marketing strategy can be a daunting task, especially if you don’t live in the world of online media buying. Fifteen minutes into researching the topic will undoubtedly introduce you to a variety of new terms, all very similar but with subtle differences.
In this post, we’ll help you make some sense of the online media buying space and give you some tips for how to...
How many videos have you watched today?
When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display at the store, video has permeated much of our daily lives. So much so that we often don’t realize how much video content we actually watch.
People watch over 100 million hours of video per day on...
Marketing is an ever-changing environment. It’s an industry that allows you to learn something new every day (whether you want to or not!). To some, this may seem like an uphill battle. But to us, it’s a way to grow as marketers and strategists.
To help you sharpen your knowledge and level up your game, we’ve compiled a list of our favorite tools and resources. From podcasts and books to...
Posted on October 31, 2016
by
Emma Urbanek