Simple Strat Blog

Simple Strat Blog

A Marketer’s Guide to the Value Proposition Canvas

Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure out what levers you need to pull to make it a go. 

But the canvas isn't a tool just for entrepreneurs or startups. In fact, we believe marketers should be intimately familiar with the business model...

Posted on June 18, 2019

43 Value Proposition Examples You’ll Want to Steal

Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.

Posted on June 07, 2019

The 6 Most Overlooked Components of a Marketing Plan

We know the hustle and bustle of marketing. It often seems like there’s never enough time to get everything done!

Posted on May 15, 2019

Marketing Strategy vs. Marketing Plan

At a basic level, the difference between marketing strategy and marketing plan comes down to purpose and application.

Marketing strategy is driven by your business strategy -- where you want to go, what market you'll serve, how you'll go to market with your products, etc. A marketing plan is goal-driven activities and tactics to help you achieve that vision.

But let's break it down a bit...

Posted on November 13, 2016

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