Simple Strat Blog

Simple Strat Blog

Marketing Strategy vs. Marketing Plan

At a basic level, the difference between marketing strategy and marketing plan comes down to purpose and application.

Marketing strategy is driven by your business strategy -- where you want to go, what market you'll serve, how you'll go to market with your products, etc. A marketing plan is goal-driven activities and tactics to help you achieve that vision.

But let's break it down a bit...

Posted on November 13, 2016

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