How B2B buyers make decisions is changing quickly. Rather than spending their time on the phone or meeting in person, according to a report by Forrester, 68% of B2B customers prefer to research independently online.
Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse.
In our many years of experience with email marketing, we’ve had an inside look at the mistakes that have been overlooked when someone presses send.
Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other companies, too?
A single tactic won’t solve your marketing challenges. If you’re trying to move the needle by posting a new blog every week or hosting webinars without thinking about the strategy behind it, you’ll be working to get your tactics out the door rather than putting them to work for you.
As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their marketing dollars go—and to see that investment drive results for their business.
Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure out what levers you need to pull to make it a go.
But the canvas isn't a tool just for entrepreneurs or startups. In fact, we believe marketers should be intimately familiar with the business model...
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.
We know the hustle and bustle of marketing. It often seems like there’s never enough time to get everything done!
At a basic level, the difference between marketing strategy and marketing plan comes down to purpose and application.
Marketing strategy is driven by your business strategy -- where you want to go, what market you'll serve, how you'll go to market with your products, etc. A marketing plan is goal-driven activities and tactics to help you achieve that vision.
But let's break it down a bit further.