Simple Strat Blog

“Just do it”

“I’m loving it”

“Think different”

“The quicker picker upper”

When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand awareness.

Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?

Well, leveraging the power of video marketing is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel, you...

We’ve all set an auto-reply on our email when we go on vacation, and truly, who could survive without it? You don’t have to worry about people wondering why you didn’t reply or people sending you repetitive emails, but mostly it cuts back on confusion. And best of all, you can enjoy your vacation stress-free.

Now if only you could do that with other aspects of your business, too. Well, you can...

Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help your company better align your sales and marketing teams by ensuring that the leads marketing is delivering to sales are pre-qualified and ready to buy.

If you’re looking into launching lead scoring at...

“Hi, nice to meet you! Let’s get married.” 

That's as crazy as it sounds, but if you’re pushing the wrong message to your leads, this is exactly what they might hear. 

Lead nurturing is like dating. Come to think of it, so is most marketing and sales activity. The technical definition of lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, ...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

“Cheap” catches the eye every time, and this time we’re really going to wow you. Would you believe us if we told you can outfit a video studio for about $200?

When you think of video equipment, you might imagine the rolling cameras and sweet setups you see in Hollywood. But you don’t need all that to produce great videos, you can do it with cheap video production equipment. Heck, this is the...

What’s the difference between a great video and an embarrassing one? Often, it’s the amount of time spent on preproduction. All those things we know we’re supposed to do before we make a video, but often put off to the side in the interest of time.

While a 30 second Facebook video doesn’t require the same amount of planning as a feature film, focusing on four key areas will have a huge impact on...

“One cheese steak coming up! That’ll be $100.” A hundred-dollar sandwich is sure to get people talking. And that’s exactly what one Philly cheesesteak chef wanted.

Jonah Berger uses this example from the Barclay Prime restaurant in Philadelphia in his book,  Contagious: Why things catch on. Berger, a marketing professor at Wharton, compiled research and created a framework to help creatives come...

How many videos have you watched today?

When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display at the store, video has permeated much of our daily lives. So much so that we often don’t realize how much video content we actually watch.

People watch over 100 million hours of video per day on...