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Simple Strat Blog

Simple Strat Blog

Ali Schwanke

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Recent Posts

10 Blog Post Examples Explained – What Are They Good For?

Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects through the purchasing journey.

But, have you ever stopped to think about the different kinds of content we produce and how each type affects results? What’s Seth Godin trying to do with his blog that’s...

Posted on June 12, 2020

Answering Questions with Top-of-Funnel Content – 7 Examples

What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it?

Delivering value via content is especially important at the beginning of the customer journey — when prospects are just getting to know you and learning how you can solve their problems.

Posted on June 08, 2020

How to Change Up Your Content Marketing During a Crisis

Whether you like it or not, the COVID-19 fallout will be with us for a while. So much so that even when the curve begins to drop, we will still be seeing the effects of the virus in our company’s day-to-day operations.

All this to say, you can’t just ignore what is happening here and now. Why? 

Posted on April 13, 2020

Keeping Your Content on Track Through COVID-19

Marketers everywhere are talking about COVID-19. Let’s be honest, who isn’t talking about it? We all know why. Obeying our social responsibilities is wreaking havoc on the way we operate our businesses and go about our lives. With sudden restrictions on face-to-face interactions, limited resources working from home, and skeleton crews in the office (or nobody in the office at all), marketers...

Posted on March 26, 2020

How to Become a Thought Leader with These Proven Content Ideas

Can anyone be a thought leader? The short answer is yes.

Posted on February 06, 2020

SaaS Sales Tips: 4 Ways to Close More B2B Deals

One of the most important goals for a SaaS company is acquiring new customers. In fact, a study from Reply.io showed that new customer acquisition was the highest priority for more than 89% of SaaS companies – followed by existing customer renewals and upsell/add-on sales.

Posted on January 30, 2020

5 Tips for Amazing Customer Testimonial Videos (with Interview Guide)

Telling someone about your product or service is important, but having someone else share about their own experience can really move the needle.

Posted on January 03, 2020

HubSpot Lead Scoring 101: Finding Quality Leads

You’ve heard the old adage: quality over quantity.

Posted on September 26, 2019

Tagged HubSpot

­­Our Top 5 Takeaways from Inbound 2019

What do you get when you take a week in Boston, add 26,000+ marketers and over 200 speakers? 

Posted on September 17, 2019

HubSpot Sequences: Your Sales Team’s Superpower

How many emails does it take to make a sale?

Posted on September 10, 2019

Tagged HubSpot

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