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Simple Strat Blog

Simple Strat Blog

Ali Schwanke

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Recent Posts

Is HubSpot Worth It? 9 Reasons Why

Investing in marketing and sales software like HubSpot is a big decision. 

Posted on August 27, 2021

What Video Marketing Software Should Your Marketing Team Be Using?

Companies using video see 41% more web traffic from search than non-video users. This alone proves that businesses that use online video see results.

Getting these results is easy, if you have the right software. Knowing which platform to use can be a challenge in itself, so we did the research for you.

We’ll go over what good video marketing software should include and review a few of the...

Posted on November 17, 2020

Jumpstart Your Marketing with Video: 5 Ways to Get Started

If you know that you need to do more marketing with video — but you aren’t sure where to start — then you’re not alone.People worldwide are relying on video more than ever before to develop personalized connections and build trust. But most companies are struggling to either get started in a way that leads to quick wins, or come up with a list of must-create videos that will make the sales and...

Posted on November 12, 2020

Signs Your Marketing Team is Not Strategic and What to Do About It

In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, we're having to react to situations like COVID19, the never-ending election, and economic fallout, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.

Posted on September 10, 2020

10 Blog Post Examples Explained – What Are They Good For?

Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects through the purchasing journey.

But, have you ever stopped to think about the different kinds of content we produce and how each type affects results? What’s Seth Godin trying to do with his blog that’s...

Posted on June 12, 2020

Answering Questions with Top-of-Funnel Content – 7 Examples

What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it?

Delivering value via content is especially important at the beginning of the customer journey — when prospects are just getting to know you and learning how you can solve their problems.

Posted on June 08, 2020

How to Change Up Your Content Marketing During a Crisis

Whether you like it or not, the COVID-19 fallout will be with us for a while. So much so that even when the curve begins to drop, we will still be seeing the effects of the virus in our company’s day-to-day operations.

All this to say, you can’t just ignore what is happening here and now. Why? 

Posted on April 13, 2020

Keeping Your Content on Track Through COVID-19

Marketers everywhere are talking about COVID-19. Let’s be honest, who isn’t talking about it? We all know why. Obeying our social responsibilities is wreaking havoc on the way we operate our businesses and go about our lives. With sudden restrictions on face-to-face interactions, limited resources working from home, and skeleton crews in the office (or nobody in the office at all), marketers...

Posted on March 26, 2020

How to Become a Thought Leader with These Proven Content Ideas

Can anyone be a thought leader? The short answer is yes.

Posted on February 06, 2020

SaaS Sales Tips: 4 Ways to Close More B2B Deals

One of the most important goals for a SaaS company is acquiring new customers. In fact, a study from Reply.io showed that new customer acquisition was the highest priority for more than 89% of SaaS companies – followed by existing customer renewals and upsell/add-on sales.

Posted on January 30, 2020

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