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Simple Strat Blog

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Ali Schwanke

Ali Schwanke is the CEO and co-founder of Simple Strat, a HubSpot Solutions Partner. She’s a top contributor for Martech.org, a frequently sought out podcast guest, and host of her own show Marketing Deconstructed, where she shares insights on B2B content strategy and marketing. She’s also the founder and co-host of HubSpot Hacks, and is an advisor for professional education partners like Thinkific and Vistage.
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Recent Posts

HubSpot Sequences: Your Sales Team’s Superpower

Before we dive into the full HubSpot Sequences explanation, do you know how many emails it takes to make a sale?

Posted on November 12, 2024

HubSpot for Outlook: How to Stop Clicking and Start Selling

Using Microsoft Outlook? Connect it to your HubSpot account and simplify your workflow, with an integration that transforms HubSpot into your business’s central communication hub.

Posted on October 16, 2024

The Essential HubSpot Onboarding Checklist for 2024

Getting started with HubSpot can feel overwhelming, but it doesn't have to be. Use this checklist to make sure you cover all the bases when setting up your account and migrating your info. 

Posted on August 26, 2024

HubSpot Slack Integration: 12 Ideas to Boost Productivity

Integrating HubSpot with Slack is a big convenience for teams, especially in sales, marketing and service. It lets you handle customer interactions, team chats, deal management, and more — all in Slack.

Posted on August 21, 2024

Tagged HubSpot

The Best HubSpot Integrations Marketing and Sales Teams Love

HubSpot has a ton of helpful and convenient integrations, but the sheer number can be overwhelming at first. There are over 1,670 options and counting in their app marketplace!

Posted on August 20, 2024

Tagged HubSpot

The Surprisingly High Costs of a Messy CRM

Dirty data is a huge problem that businesses often overlook, but a messy CRM can silently drain your business’s resources and opportunities. This isn't just a problem for big corporations either — it affects small and medium-sized businesses too.

Posted on July 12, 2024

Tagged HubSpot

Selling Services? 17 Ways to Use HubSpot for Lead Gen and Growth

Selling services is tricky: clients have to invest in something they can't see or touch beforehand. Unlike physical gadgets, you can't put your team’s expertise on a shelf for people to browse. Instead, it comes down more to reputation and references.

Posted on June 25, 2024

HubSpot Service Hub vs Zendesk: Which is Best for Service?

If you’re stuck between HubSpot Service Hub vs Zendesk, you’ll be pleasantly surprised to learn that while the choice between them can be confusing, it doesn’t have to be.

The decision becomes a lot simpler when you compare the two platforms in terms of their market positioning, and in turn, the directions they’re heading.

Posted on June 25, 2024

Hublead: A Simple LinkedIn HubSpot Integration Process for SMBs

As AI-generated content saturates traditional channels, cold outreach is getting more challenging, and search marketing is losing its impact. Consumer trust has hit a decade-low, making individuals more influential than companies in purchase decisions.

Posted on June 24, 2024

Easily Capture Leads from Events and Conferences: The HubSpot Popl Integration

Networking and lead gen at events can be a real headache for sales and marketing teams. Traditional business cards have been the norm forever, but gathering and organizing contact info often turns into a messy, time-consuming task. Manually entering contacts into CRM systems is slow and error-prone, which means important data can get lost or mixed up.

Posted on June 24, 2024

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