Simple Strat Blog

Simple Strat Blog

Ali Schwanke

Find me on:

Recent Posts

HubSpot Lead Scoring 101: Finding Quality Leads

You’ve heard the old adage: quality over quantity.

Posted on September 26, 2019

Tagged HubSpot

­­Our Top 5 Takeaways from Inbound 2019

What do you get when you take a week in Boston, add 26,000+ marketers and over 200 speakers? 

Posted on September 17, 2019

HubSpot Sequences: Your Sales Team’s Superpower

How many emails does it take to make a sale?

Posted on September 10, 2019

Tagged HubSpot

5 Tips for Amazing Testimonial Videos (with Interview Guide)

Telling someone about your product or service is important, but having someone else share about their own experience can really move the needle.

Posted on August 19, 2019

11 Horrible Mistakes We’ve Seen in Email Marketing Strategy

Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse.

In our many years of experience with email marketing, we’ve had an inside look at the mistakes that have been overlooked when someone presses send.  

Posted on August 01, 2019

3 Influential Women and Their Personal Brands (with Examples)

What do powerful leaders in well-known companies have in common?

Posted on March 12, 2019

Thought Leadership: The Ultimate How-to Guide with Definitions, Examples, and Templates

It’s no secret that it’s getting harder to stand out and build engagement online. However, many companies have found one strategy that works to gain influence, build awareness, and generate engagement—and that’s thought leadership.

Posted on February 28, 2019

How to Set Your 2019 Marketing Budget

One of the most common questions we get from business owners and executives is, “How much should I spend on marketing?

Posted on November 12, 2018

4 Key Takeaways: Recap from AMA Marketing Live

The world of marketing is moving so quickly, it can be difficult to keep your finger on the pulse of the industry. But that's exactly why our team hits the pause button every once in a while to attend events like AMA Marketing Week Live in Las Vegas.

Posted on October 11, 2018

12 Foolproof Tips for Writing Better Web Content

According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. For most of us, blogging is simply a way for us to put our content out for the world to see. Keeping this in mind, you’ll notice there is a ton of competition and not a lot of people that are thoroughly reading blog posts. So, how do you write...

Posted on September 20, 2018

Get our latest posts and more in our weekly newsletter:

TOP ARTICLES:

QUESTIONS?