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Simple Strat Blog

Simple Strat Blog

Ali Schwanke

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Recent Posts

HubSpot Lead Scoring 101: Finding Quality Leads

You’ve heard the old adage: quality over quantity. You might have a torrent of leads coming in, but the excitement fades quickly when few are actually turning into paying customers.

Posted on July 20, 2022

Tagged HubSpot

HubSpot Sequences: Your Sales Team’s Superpower

Before we dive into the full HubSpot Sequences explanation, do you know how many emails it takes to make a sale?

Posted on June 22, 2022

Tagged HubSpot

HubSpot Tutorial for Beginners: Everything You Need to Know

HubSpot is a powerful vehicle for driving business growth: it can make your team faster and more profitable, and can smoothly replace that carelessly cobbled collection of platforms you used to call a tech stack.

But with so many tools packed in, ​​HubSpot can be overwhelming. Whether you're new to HubSpot or you just need a refresher, we created a guided tour through the platform, so you know...

Posted on June 14, 2022

Tagged HubSpot

How to Integrate HubSpot and Zoom for Webinars

For marketers, tool integration is essential for tracking performance (and for saving precious time). While Zoom has become the go-to platform for audio and video conferencing, its webinar features are limited for marketing purposes. This means many businesses want to integrate Zoom with HubSpot, so the data can be synced with HubSpot’s CRM.

Posted on June 03, 2022

The Missing Voice in Modern Content Marketing (And How to Fix It)

The importance of content marketing is common knowledge: yes, businesses need to consistently publish valuable content if they hope to see success. But there's a catch. 

Posted on May 03, 2022

HubSpot INBOUND Conference 2021: 5 Key Takeaways

What do new features, fireside chats, marketing debates, virtual meetups, and Oprah have in common? They were all at HubSpot’s INBOUND Conference 2021!

Posted on November 12, 2021

How to Use Customer Insights to Create Content to Crush the Competition

In the not-so-distant past, simply having a blog was enough to make you stand out from the crowd…and the competition. Regularly putting out content was like wearing a neon orange vest. People took notice.

Posted on October 01, 2021

Ridiculously Simple Advice for a Better B2B Content Marketing Strategy

Content marketing is an effective channel for most B2B companies - but getting started or knowing where to focus your efforts can be a challenge. It's about nailing down the role you want content to play in your marketing strategy and how you'll execute that strategy and stand out in a sea of digital clutter.

Posted on September 24, 2021

The Step by Step Guide to B2B Video Content (And What Marketers Won't Tell You)

Without question, B2B video is the latest hot item in the marketing department. Brands like HubSpot, Slack, and Simple Strat (yes, shameless plug) are touting their success – and their results. But to be fair, we've been predicting this for a while. Why the buzz right now? 

Posted on August 31, 2021

Is HubSpot Worth It? 9 Reasons Why

Investing in marketing and sales software like HubSpot is a big decision. 

Posted on August 27, 2021

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