Dirty data is a huge problem that businesses often overlook, but a messy CRM can silently drain your business’s resources and opportunities. This isn't just a problem for big corporations either — it affects small and medium-sized businesses too.
Ali Schwanke
Recent Posts
Selling services is tricky: clients have to invest in something they can't see or touch beforehand. Unlike physical gadgets, you can't put your team’s expertise on a shelf for people to browse. Instead, it comes down more to reputation and references.
Posted on June 25, 2024
Tagged Sales, Lead Nurturing, Sales Tools
If you’re stuck between HubSpot Service Hub vs Zendesk, you’ll be pleasantly surprised to learn that while the choice between them can be confusing, it doesn’t have to be.
The decision becomes a lot simpler when you compare the two platforms in terms of their market positioning, and in turn, the directions they’re heading.
Posted on June 25, 2024
Tagged HubSpot, Public Relations
As AI-generated content saturates traditional channels, cold outreach is getting more challenging, and search marketing is losing its impact. Consumer trust has hit a decade-low, making individuals more influential than companies in purchase decisions.
Posted on June 24, 2024
Tagged HubSpot, Inbound Marketing
Networking and lead gen at events can be a real headache for sales and marketing teams. Traditional business cards have been the norm forever, but gathering and organizing contact info often turns into a messy, time-consuming task. Manually entering contacts into CRM systems is slow and error-prone, which means important data can get lost or mixed up.
Posted on June 24, 2024
Tagged Event Marketing, HubSpot
HubSpot’s LinkedIn integration is a powerful way to boost your sales, but if you want to drive leads on LinkedIn, you need to rethink the way you approach lead generation.
Posted on June 12, 2024
Tagged HubSpot, Sales, Sales Tools
When we talk about email marketing strategy, most of us tend to think of one category: promotional emails. That’s typically because we tend to see email like a quick one-off:
Posted on May 09, 2024
Tagged Email Marketing
It's easy to assume that email marketing is dead when your campaigns fall short of expectations. That’s because there are a lot of ways to get email wrong, and unfortunately lots of people end up having to learn that the hard way.
Posted on May 09, 2024
Tagged Email Marketing
If you're noticing more unengaged contacts in your HubSpot lists, it's time to take action. These inactive subscribers aren't just sitting idle—they're actually hurting your email campaigns and could even ruin your domain's reputation. You might soon be dealing with increased spam reports and a damaging drop in your email deliverability.
Posted on May 01, 2024
Tagged Email Marketing, HubSpot
If you've invested in HubSpot Marketing Hub, you know the promise: powerful growth, streamlined processes, a happy team. But let's be real – there's a TON of info out there on HubSpot.
Posted on February 23, 2024