One of the most important goals for a SaaS company is acquiring new customers. In fact, a study from Reply.io showed that new customer acquisition was the highest priority for more than 89% of SaaS companies – followed by existing customer renewals and upsell/add-on sales.
Telling someone about your product or service is important, but having someone else share about their own experience can really move the needle.
You’ve heard the old adage: quality over quantity.
What do you get when you take a week in Boston, add 26,000+ marketers and over 200 speakers?
How many emails does it take to make a sale?
Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse.
In our many years of experience with email marketing, we’ve had an inside look at the mistakes that have been overlooked when someone presses send.
What do powerful leaders in well-known companies have in common?
It’s no secret that it’s getting harder to stand out and build engagement online. However, many companies have found one strategy that works to gain influence, build awareness, and generate engagement—and that’s thought leadership.
One of the most common questions we get from business owners and executives is, “How much should I spend on marketing?”
The world of marketing is moving so quickly, it can be difficult to keep your finger on the pulse of the industry. But that's exactly why our team hits the pause button every once in a while to attend events like AMA Marketing Week Live in Las Vegas.