For all its strengths, generative AI like ChatGPT can't offer much originality. So as the the web floods with derivative content, it's going to take a lot more for your brand to stand out. If you want your content to stay afloat and get noticed, you need to offer something fresh. That's where thought leadership comes in.
Thought leadership is about providing unique insight as an expert in your...
LinkedIn is hot. And we mean, REALLY hot.
Not only is it one of the fastest growing social networks, but it’s delivering a whole host of value when it comes to B2B connections and influence. In fact, a recent study by Content Marketing Institute revealed that 91% of B2B marketers use LinkedIn to distribute content.
It’s easy to find blogs about building your presence on LinkedIn. Post! Add articles! Network and add people!
But we’re shooting a bit higher here. Rather than telling you the basics, here are a few little-known secrets to help you break through the noise.
Tagged Networking, Social Media, Branding, Thought Leadership
Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing.We understand that. But the investment conversation becomes much easier when you have metrics associated with your marketing so you can see what its doing for your organization and how its contributing to the bottom line....
For B2B marketing, the sales cycle has changed significantly over the last decade. While no longer reserved to using only trade shows, cold calling, and industry vertical publications, today’s B2B prospects are heavily influenced by personal recommendations from fellow professionals, online reviews, social content, podcasts, blogs, and more.
This includes a powerful sales and marketing tool that...
Getting the most out of your advertising budget is more than just clicking boost on your Facebook posts. Optimizing the text (copy), images, and audiences is the key to success.
“Do it for the ‘gram!” While some social media Story posts may not have started as the best idea, there are some that really catch on. It’s not always easy coming up with unique AND engaging content for marketing your business (especially when there’s multiple ways to share it), and social posts are no exception.
That's why we’ve put together a quick review of the differences between the social...
55 million. That’s how many people belong to a health or fitness club according to a recent study. This is roughly 7 times the number of people living in New York City (8.4 million residents at the last census).
So what’s the best way to for your health and fitness brand to reach all those potential customers? Well, according to the numbers, social media is a great place to start.
We looked at...
Adding pictures to any of your social media posts is a must. Getting the right size for all of your pictures can take time and if you’re like the rest of us, there’s not a whole lot of that lying around. Sprout Social is a norm in the marketing world and they are about to make your life even easier when it comes to social media sizes and cropping.
