Simple Strat Blog

Simple Strat Blog

Our 10 Favorite Free Marketing Analytics Tools

In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions.

Posted on May 29, 2018

Measuring Performance: 10 Marketing Metrics to Track

Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing.We understand that. But the investment conversation becomes much easier when you have metrics associated with your marketing so you can see what its doing for your organization and how its contributing to the bottom...

Posted on May 26, 2018

What video analytics should you be paying attention to?

Now that we live in the wonderful world of video, businesses and C-Level executives are wanting to see if it’s paying off. ROI (return on investment) is always a key determining factor when it comes to budgets and allocations. But with video, determining ROI can be tricky.

We’re going to focus on four stats that you can track to help you determine if your video marketing efforts are worth...

Posted on July 06, 2017

Lead Scoring Best Practices for Better Qualified Leads

Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help your company better align your sales and marketing teams by ensuring that the leads marketing is delivering to sales are pre-qualified and ready to buy.

If you’re looking into launching lead scoring...

Posted on June 13, 2017

What Is a UTM Code and How Can They Help Your Marketing?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Posted on June 06, 2017

Why You Should Include Video in Your Email

Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed -  we’re not the only ones who get stuck on those cooking videos - but why stop there?

Video is a great way for people to digest information. It drives engagement on social media but it can do more. Using video in your email can boost your click rates and is an excellent way to delight your...

Posted on March 13, 2017

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