One of the most common questions we get from business owners and executives is, “How much should I spend on marketing?”
Tagged Analytics, Marketing Strategy, Marketing Metrics
In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions.
Tagged Analytics, Content Marketing, Marketing Software/Apps, SEO
Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing.We understand that. But the investment conversation becomes much easier when you have metrics associated with your marketing so you can see what its doing for your organization and how its contributing to the bottom line....
Now that we live in the wonderful world of video, businesses and C-Level executives are wanting to see if it’s paying off. ROI (return on investment) is always a key determining factor when it comes to budgets and allocations. But with video, determining ROI can be tricky.
We’re going to focus on four stats that you can track to help you determine if your video marketing efforts are worth their...
Tagged Analytics, Video Marketing, Wistia
Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help your company better align your sales and marketing teams by ensuring that the leads marketing is delivering to sales are pre-qualified and ready to buy.
If you’re looking into launching lead scoring at...
Tagged Analytics, Inbound Marketing, Lead Nurturing
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Tagged Analytics, Advertising, Inbound Marketing
Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed - we’re not the only ones who get stuck on those cooking videos - but why stop there?
Video is a great way for people to digest information. It drives engagement on social media but it can do more. Using video in your email can boost your click rates and is an excellent way to delight your...