When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?
If you’re not using AI to increase your sales team’s productivity, you’re going to fall behind. That said, HOW you use AI in sales matters just as much as whether or not you’re using it.
Communication is key to achieving business success. Thanks to the digital age, communication tools have expanded into a wide range of possibilities.
The HubSpot Meetings tool is one that sales teams and business executives can use to not only streamline communications, but to also eliminate the friction that often leads to missed sales opportunities.
Some of the most common issues we see when evaluating clients' use of HubSpot stems from issues with how they use deals and deal stages. Data cleanliness, user adoption, forecasting accuracy, are all impacted by how you use deals.
Thankfully, as common as these mistakes are, they’re avoidable — and reversible.
You’re a B2B tech company with a truly exceptional product, service, or solution.
It fills a need, solves a problem, and eases the pain of your target audience. So, in an effort to get some solid leads into your funnel, you launch a content marketing strategy to attract, engage, and delight potential customers.
The marketing is working! The leads are steady, consistent, and qualified. Revenue...
One of the most important goals for a SaaS company is acquiring new customers. In fact, a study from Reply.io showed that new customer acquisition was the highest priority for more than 89% of SaaS companies – followed by existing customer renewals and upsell/add-on sales.
In a world of nearly constant emails, social media posts, and marketing messages, the idea of a conversation is often lost.
If you do a quick search for "sales tips", you'll get more than 1.5 million results. Whoa. It's safe to say there's a wealth of information out there for how to get better at sales, whether you're in sales or not.
CRMs can be amazing tools for salespeople and marketers. But they can also be a huge pain.
It’s all about how you use them.
We see a ton of companies who use their CRMs only to store customer information, and many don’t even do that well. Your CRM shouldn’t be a big messy database that sucks up all your time and gives you an anxiety attack every time you open it.
As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...