What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it?
Delivering value via content is especially important at the beginning of the customer journey — when prospects are just getting to know you and learning how you can solve their problems.
Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick glance at many content marketing how-tos can be an overwhelming experience.There are seemingly thousands of (sometimes conflicting) best practices, frameworks, infographics, theories, and case...
“If you write a blog post a week, you’ll have 52 more webpages by the end of the year that Google could show in search results.”
That’s one of the first things I heard about content marketing, and it’s a great representation of the prevailing ideas about how to succeed in the early days. In short: create a bunch of content and you’ll reap the rewards. The more content you create, the better.
Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects through the purchasing journey.
But, have you ever stopped to think about the different kinds of content we produce and how each type affects results? What’s Seth Godin trying to do with his blog that’s...
Are your customers using your product to its fullest potential? Chances are they’re not — and that’s dangerous for your bottom line.
One major reason customers stop using a product is because they’re not experiencing its full value. If they don’t understand your full feature set or aren’t sure how to use the tools in innovative ways, they aren’t as likely to stick around.
Are you over seeing your closest competitors outranking you on Google? Tired of cranking out content that never gets seen in search results? Do you wish your point of view was read and shared a lot more often?
Yah. You’re not alone.
The B2B software as a service (SaaS) industry is relatively young — especially compared to other markets. With an entirely unique and rapidly changing business landscape, many SaaS marketers are still figuring out what works best for growing and scaling their company.
But despite the relatively immature marketing environment, B2B SaaS companies aren’t operating in complete darkness. In fact, the...
First described in Harvard Business Review in 2008, hypergrowth is “the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the losers.” It’s at this point where SaaS marketers reach a key turning point in their business — either tune in and take off or be taken out by the competition.
One of the most important goals for a SaaS company is acquiring new customers. In fact, a study from Reply.io showed that new customer acquisition was the highest priority for more than 89% of SaaS companies – followed by existing customer renewals and upsell/add-on sales.
