Simple Strat Blog

Simple Strat Blog

Why Performance Marketing & Inbound Strategy Make a Powerful Combination

As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their marketing dollars go—and to see that investment drive results for their business.  

Posted on July 02, 2019

A Marketer’s Guide to the Value Proposition Canvas

Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure out what levers you need to pull to make it a go. 

But the canvas isn't a tool just for entrepreneurs or startups. In fact, we believe marketers should be intimately familiar with the business model...

Posted on June 18, 2019

43 Value Proposition Examples You’ll Want to Steal

Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.

Posted on June 07, 2019

11 Inspirational B2B Marketing Examples (with Tips & Takeaways)

Is marketing just for flashy products that fly off the shelves? Or can it really make a difference for manufacturing companies? For leadership consultants? For service providers?

Posted on May 07, 2019

4 Key Takeaways: Recap from AMA Marketing Live

The world of marketing is moving so quickly, it can be difficult to keep your finger on the pulse of the industry. But that's exactly why our team hits the pause button every once in a while to attend events like AMA Marketing Week Live in Las Vegas.

Posted on October 11, 2018

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