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Simple Strat Blog

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Thought Leadership: The Ultimate Guide (with Examples)

It’s getting harder to stand out and build engagement online, especially as AI helps create an ocean of web content that all sounds vaguely the same. However, there's still a reliable strategy to gain influence, build awareness, and generate engagement with your content — a strategy that AI still struggles to beat, because it requires originality — and that’s thought leadership. 

Posted on October 18, 2023

Thought Leadership Tactics: The Complete List

For all its strengths, generative AI like ChatGPT can't offer much originality. So as the the web floods with derivative content, it's going to take a lot more for your brand to stand out. If you want your content to stay afloat and get noticed, you need to offer something fresh. That's where thought leadership comes in.

Thought leadership is about providing unique insight as an expert in your...

Posted on August 16, 2023

Value Proposition Templates + Examples for Software Companies

Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other companies, too?

Posted on July 26, 2019

Brand Promise vs. Tagline: What’s the Difference?

When we start talking about branding, there’s a lot of jargon out there. You need a brand guide, a value proposition, brand positioning, brand personality, brand experience...the list goes on and on. But what do you actually need to build an impactful brand? And where should you start?

Posted on July 11, 2019

43 Value Proposition Examples You’ll Want to Steal

Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.

Posted on June 07, 2019

How to Write Your Personal Brand Statement (use these formulas)

Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?"

Not knowing the answer to this powerful question can make or break your first impression with another person.

Posted on April 19, 2019

21 Thought Leadership Quotes Every CEO and Marketer Should Know

Read some of our favorite quotes to get an inside look on thought leadership from the people who have been in your shoes, from CEOs and company advisors to thought leadership experts. For further reading, check out our ultimate guide to thought leadership, or our list of thought leadership tactics.

Posted on April 09, 2019

14 Little-Known Secrets to Growing a Thought Leader Brand on LinkedIn

It’s easy to find blogs about building your presence on LinkedIn. Post! Add articles! Network and add people!

But we’re shooting a bit higher here. Rather than telling you the basics, here are a few little-known secrets to help you break through the noise.

Posted on March 19, 2019

Building Blocks of a Thought Leader's Personal Website (+ Examples)

Your personal brand as a business owner, entrepreneur, or marketer is very important as people are “googling you” whether you like it or not. It’s important that they find a reputation and presence online that accurately represents what you know, the value you provide, and how they can connect with you. 

Posted on May 02, 2018

The Ultimate Guide to Referral Marketing: Ideas, Examples, and Advice

Can you name the last time you tried something new without being told about it by a friend?

It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process.

From encouraging your customers to review your products to including them in referral programs, there’s a variety of...

Posted on September 13, 2017

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