Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other companies, too?
Tagged Marketing Strategy, Branding, Marketing Plan
When we start talking about branding, there’s a lot of jargon out there. You need a brand guide, a value proposition, brand positioning, brand personality, brand experience...the list goes on and on. But what do you actually need to build an impactful brand? And where should you start?
Tagged Marketing Strategy, Branding
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.
Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?"
Not knowing the answer to this powerful question can make or break your first impression with another person.
Read some of our favorite quotes to get an inside look on thought leadership from the people who have been in your shoes, from CEOs and company advisors to thought leadership experts. For further reading, check out our ultimate guide to thought leadership, or our list of thought leadership tactics.
Tagged Networking, Branding, Thought Leadership
If thought leadership is the destination, you need an engine to drive you there. This article covers the long list of possible tactics to power your thought leadership, both personally and for your company.
It’s easy to find blogs about building your presence on LinkedIn. Post! Add articles! Network and add people!
But we’re shooting a bit higher here. Rather than telling you the basics, here are a few little-known secrets to help you break through the noise.
Tagged Networking, Social Media, Branding, Thought Leadership
It’s no secret that it’s getting harder to stand out and build engagement online. However, many companies have found one strategy that works to gain influence, build awareness, and generate engagement—and that’s thought leadership.
Your personal brand as a business owner, entrepreneur, or marketer is very important as people are “googling you” whether you like it or not. It’s important that they find a reputation and presence online that accurately represents what you know, the value you provide, and how they can connect with you.
Can you name the last time you tried something new without being told about it by a friend?
It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process.
From encouraging your customers to review your products to including them in referral programs, there’s a variety of...