Simple Strat Blog

Simple Strat Blog

Value Proposition Templates + Examples for Software Companies

Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other companies, too?

Posted on July 26, 2019

Brand Promise vs. Tagline: What’s the Difference?

When we start talking about branding, there’s a lot of jargon out there. You need a brand guide, a value proposition, brand positioning, brand personality, brand experience...the list goes on and on. But what do you actually need to build an impactful brand? And where should you start?

Posted on July 11, 2019

43 Value Proposition Examples You’ll Want to Steal

Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.

Posted on June 07, 2019

8 Tips to Use LinkedIn Groups to Build Your Thought Leadership

The beauty of LinkedIn compared to other social networks is that people are there to network. So, when you’re looking to build your personal thought leadership and make important connections, LinkedIn is the perfect place to start.

Posted on April 25, 2019

How to Write Your Personal Brand Statement (use these formulas)

Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?"

Not knowing the answer to this powerful question can make or break your first impression with another person.

Posted on April 19, 2019

21 Thought Leadership Quotes Every CEO and Marketer Should Know

Read some of our favorite quotes to get an inside look on thought leadership from the people who have been in your shoes, from CEOs and company advisors to thought leadership experts.  

Posted on April 09, 2019

The All-Encompassing List of Thought Leadership Tactics

If thought leadership is the destination, you need an engine to drive you there. This article covers the long list of possible tactics to power your thought leadership, both personally and for your company.

Posted on March 27, 2019

14 Little-Known Secrets to Growing a Thought Leader Brand on LinkedIn

It’s easy to find blogs about building your presence on LinkedIn. Post! Add articles! Network and add people!  

But we’re shooting a bit higher here. Rather than telling you the basics, here are a few little-known secrets to help you break through the noise. 

Posted on March 19, 2019

Thought Leadership: The Ultimate How-to Guide with Definitions, Examples, and Templates

It’s no secret that it’s getting harder to stand out and build engagement online. However, many companies have found one strategy that works to gain influence, build awareness, and generate engagement—and that’s thought leadership.

Posted on February 28, 2019

Building Blocks of a Thought Leader's Personal Website (+ Examples)

Your personal brand as a business owner, entrepreneur, or marketer is very important as people are “googling you” whether you like it or not. It’s important that they find a reputation and presence online that accurately represents what you know, the value you provide, and how they can connect with you. 

Posted on May 02, 2018

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