It probably comes as no surprise that all of us here at Simple Strat love HubSpot. We use their tools for our own business, help organize the Omaha-Lincoln HubSpot User Group, and are a certified HubSpot Partner Agency.
So you've decided to purchase HubSpot to grow your business?
That's a big decision, but a good one.
Now comes the next tricky question. How should you get started with HubSpot and learn how it all works? While HubSpot is an intuitive tool, there are many moving parts and it's important that you understand them and set them up correctly.
If you’re reading this article, you’re probably no stranger to the sales funnel.
The sales funnel is a pretty easy concept -- lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?
Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms...
CRMs can be amazing tools for salespeople and marketers. But they can also be a huge pain.
It’s all about how you use them.
We see a ton of companies who use their CRMs only to store customer information, and many don’t even do that well. Your CRM shouldn’t be a big messy database that sucks up all your time and gives you an anxiety attack every time you open it.
Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera.
If you are, you’re way ahead of most salespeople out there – and your commissions probably reflect that. If you’re not, don’t worry. There’s still time to add video to your sales process, but not much. Video isn’t the...
One of our favorite perks of being a certified HubSpot Partner agency is that we get early access to their newest features and tools. Over the summer, we got to play with the new HubSpot Content Strategy tool and we’re in love.
The Content Strategy tool is a part of the marketing platform. But, while the tool itself is pretty cool, the best thing about it is what it represents. With the...
People come to your website for many reasons. Maybe they want to buy from you, they might need help with a product or service they’ve already purchased, or perhaps they’re just browsing. But regardless of why they’re there, you have an opportunity to engage with them and give them a great experience with live chat.
“Just do it”
“I’m loving it”
“The quicker picker upper”
When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand awareness.
“Hi, nice to meet you! Let’s get married.”
That's as crazy as it sounds, but if you’re pushing the wrong message to your leads, this is exactly what they might hear.
Lead nurturing is like dating. Come to think of it, so is most marketing and sales activity. The technical definition of lead nurturing is the process of developing relationships with buyers at every stage of the sales