Simple Strat Blog

Simple Strat Blog

HubSpot vs WordPress: Which CMS Should Your Website Use?

Finding the right fit makes all the difference.

Whether that’s in the people you hire or the processes that run your team, we know when things work and when something feels off.

The same is true about the tools you use to power your marketing. It needs to be the right fit for you, helping you accomplish your goals, rather than draining your time, money, and energy.

Posted on February 07, 2019

What is a HubSpot Partner Agency?

Think back to group projects in school. Maybe, like me, you’ve been actively working to blot those from your brain. But humor me. 

Posted on January 23, 2019

What Is Hubspot and What Can I Do with It?

It probably comes as no surprise that all of us here at Simple Strat love HubSpot. We use their tools for our own business, help organize the Omaha-Lincoln HubSpot User Group, and are a certified HubSpot Partner Agency.  

Posted on January 11, 2019

HubSpot Onboarding with HubSpot vs a HubSpot Partner Agency

So you've decided to purchase HubSpot to grow your business?

Congrats!

That's a big decision, but a good one. 

Now comes the next tricky question. How should you get started with HubSpot and learn how it all works?

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Posted on December 13, 2018

A Detailed Guide to HubSpot Lifecycle Stages and How to Use Them

If you’re reading this article, you’re probably no stranger to the sales funnel.

The sales funnel is a pretty easy concept -- lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?

Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms...

Posted on June 06, 2018

The Top 5 Free Sales Tools in the HubSpot CRM

CRMs can be amazing tools for salespeople and marketers. But they can also be a huge pain.

It’s all about how you use them.

We see a ton of companies who use their CRMs only to store customer information, and many don’t even do that well. Your CRM shouldn’t be a big messy database that sucks up all your time and gives you an anxiety attack every time you open it.

Posted on February 20, 2018

The Guide to Adding Video to Your Sales Process... And Killing It

Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera.

If you are, you’re way ahead of most salespeople out there – and your commissions probably reflect that. If you’re not, don’t worry. There’s still time to add video to your sales process, but not much. Video isn’t the...

Posted on December 07, 2017

How to Leverage HubSpot's New Tool: Stop Hiding Your Best Content

One of our favorite perks of being a certified HubSpot Partner agency is that we get early access to their newest features and tools. Over the summer, we got to play with the new HubSpot Content Strategy tool and we’re in love. 

The Content Strategy tool is a part of the marketing platform. But, while the tool itself is pretty cool, the best thing about it is what it represents. With the...

Posted on October 03, 2017

5 Super Simple Ways to Add Live Chat to Your Website for Free

People come to your website for many reasons. Maybe they want to buy from you, they might need help with a product or service they’ve already purchased, or perhaps they’re just browsing. But regardless of why they’re there, you have an opportunity to engage with them and give them a great experience with live chat.

Posted on August 01, 2017

Use Inbound Marketing to Boost Your Market Awareness

“Just do it”

“I’m loving it”

“Think different”

“The quicker picker upper”

When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand awareness.

Posted on June 29, 2017

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