Simple Strat Blog

Simple Strat Blog

A Marketer’s Guide to the Value Proposition Canvas

Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure out what levers you need to pull to make it a go. 

But the canvas isn't a tool just for entrepreneurs or startups. In fact, we believe marketers should be intimately familiar with the business model...

Posted on June 18, 2019

43 Value Proposition Examples You’ll Want to Steal

Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.

Posted on June 07, 2019

How to Write Your Personal Brand Statement (use these formulas)

Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?"

Not knowing the answer to this powerful question can make or break your first impression with another person.

Posted on April 19, 2019

How to Be a Guest on a Podcast (As Told by Memes)

Podcasts have been called a lot of things.

The new radio. The future of blogs. The new book. 

While the lasting impact of podcasts is still unknown, they’re a great tactic to build your thought leadership. Forbes said as much in 2017 when they said that, “Getting featured on TV or publishing a book still serve as gold standards for having achieved expert status, but podcasting has made it...

Posted on April 03, 2019

Thought Leadership: The Ultimate How-to Guide with Definitions, Examples, and Templates

It’s no secret that it’s getting harder to stand out and build engagement online. However, many companies have found one strategy that works to gain influence, build awareness, and generate engagement—and that’s thought leadership.

Posted on February 28, 2019

HubSpot vs WordPress: Which CMS Should Your Website Use?

Finding the right fit makes all the difference.

Whether that’s in the people you hire or the processes that run your team, we know when things work and when something feels off.

The same is true about the tools you use to power your marketing. It needs to be the right fit for you, helping you accomplish your goals, rather than draining your time, money, and energy.

Posted on February 07, 2019

HubSpot for Startups: Good Deal or Costly Mistake?

As you launch your business, there are a million things you’re told you should do and think about.

Posted on February 01, 2019

What is a HubSpot Partner Agency?

Think back to group projects in school. Maybe, like me, you’ve been actively working to blot those from your brain. But humor me. 

Posted on January 23, 2019

What Is Hubspot and What Can I Do with It?

It probably comes as no surprise that all of us here at Simple Strat love HubSpot. We use their tools for our own business, help organize the Omaha-Lincoln HubSpot User Group, and are a certified HubSpot Partner Agency.  

Posted on January 11, 2019

HubSpot Onboarding with HubSpot vs a HubSpot Partner Agency

So you've decided to purchase HubSpot to grow your business?

Congrats!

That's a big decision, but a good one. 

Now comes the next tricky question. How should you get started with HubSpot and learn how it all works?

Posted on December 13, 2018

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