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Simple Strat Blog

Simple Strat Blog

5 Super Simple Ways to Add Live Chat to Your Website for Free

When people come to your website, a live chat box is a powerful way to engage with them. You can answer their questions to make them more confident in a purchase, you can help existing customers with your product, or you can provide helpful information if they’re early in their buying journey.

Posted on June 06, 2022

What Is Hubspot and What Can I Do with It?

If you’re starting to scale your business and looking at digital marketing platforms or CRMs, HubSpot is one of the first tools you’ll hear about, and with good reason. HubSpot provides a powerful, all-in-one solution to coordinate your marketing, sales, service, web content, and even operations.

Posted on May 24, 2022

Signs Your Marketing Team is Not Strategic and What to Do About It

In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, we're having to react to situations like COVID19, the never-ending election, and economic fallout, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.

Posted on September 10, 2020

­­Our Top 5 Takeaways from Inbound 2019

What do you get when you take a week in Boston, add 26,000+ marketers and over 200 speakers? 

Posted on September 17, 2019

HubSpot Pricing and 8 Steps to Picking the Right Package

Exploring a tool like HubSpot but wondering how much it costs and what you get?

It can be confusing to navigate through all of the feature and "levels" that HubSpot offers, so this post should help you better understand HubSpot pricing and which package to choose.

Posted on August 28, 2019

7 Lessons to Learn from Growth Marketing

In the world of marketing it can be a challenge to know if something is a fad...or here to stay.

Posted on July 18, 2019

A Marketer’s Guide to the Value Proposition Canvas

Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure out what levers you need to pull to make it a go. 

But the canvas isn't a tool just for entrepreneurs or startups. In fact, we believe marketers should be intimately familiar with the business model...

Posted on June 18, 2019

43 Value Proposition Examples You’ll Want to Steal

Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.

Posted on June 07, 2019

How to Write Your Personal Brand Statement (use these formulas)

Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?"

Not knowing the answer to this powerful question can make or break your first impression with another person.

Posted on April 19, 2019

How to Be a Guest on a Podcast (As Told by Memes)

Podcasts have been called a lot of things.

The new radio. The future of blogs. The new book. 

While the lasting impact of podcasts is still unknown, they’re a great tactic to build your thought leadership. Forbes said as much in 2017 when they said that, “Getting featured on TV or publishing a book still serve as gold standards for having achieved expert status, but podcasting has made it...

Posted on April 03, 2019

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