Simple Strat Blog

Simple Strat Blog

HubSpot Onboarding with HubSpot vs a HubSpot Partner Agency

So you've decided to purchase HubSpot to grow your business?

Congrats!

That's a big decision, but a good one.

Now comes the next tricky question. How should you get started with HubSpot and learn how it all works? While HubSpot is an intuitive tool, there are many moving parts and it's important that you understand them and set them up correctly.

Posted on December 13, 2018

12 Foolproof Tips for Writing Better Web Content

According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. Keeping this in mind, you’ll notice there is a ton of competition and not a lot of people thoroughly reading blog posts. So, how do you write content that is able to be skimmed and is still effective?

This checklist is designed to help guide...

Posted on September 20, 2018

Our Unexpected Top Takeaways from Inbound 18

Want to know the weirdest thing about the Inbound 18 conference in Boston last week?

Posted on September 12, 2018

How to Get More Leads for Your Manufacturing Company with Research Reports

The world of manufacturing is extremely competitive and ever evolving.

Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned their marketing into the digital realm.

But that’s changing quickly.

Posted on August 17, 2018

Signs Your Marketing Team is Not Strategic and What to Do About It

In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.

Posted on July 17, 2018

A Detailed Guide to HubSpot Lifecycle Stages and How to Use Them

If you’re reading this article, you’re probably no stranger to the sales funnel.

The sales funnel is a pretty easy concept -- lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?

Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms...

Posted on June 06, 2018

The 15 Minute Guide to PR and Generating Media Coverage for Your Company

Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down.

Posted on April 10, 2018

SEO Hacks: 8 Ways for Your Content to Appear in Search Results

If you're reading this article, it’s safe to assume that you know some SEO basics. And you likely understand the correlation between SEO and organic traffic to your website.

You're blogging regularly, selecting the perfect keywords, optimizing the title, body, and image. Yet, you’re still having trouble climbing to the first page on Google.

Posted on February 27, 2018

Building Buyer Personas: Interview Questions, Examples, and Template

As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...

Posted on January 23, 2018

Why 20,000 Marketers Flew to Boston #Inbound17 Recap

At Simple Strat, we’re a certified Hubspot agency partner – which means we believe wholeheartedly in the Inbound Marketing methodology to generate leads through content. We’re one of the few certified agencies in the Midwest, which means we need to stay up on the latest trends and changes in the industry in order to generate results for our clients.

Posted on October 06, 2017

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