According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. Keeping this in mind, you’ll notice there is a ton of competition and not a lot of people thoroughly reading blog posts. So, how do you write content that is able to be skimmed and still effective?
This checklist is designed to help guide the...
Want to know the weirdest thing about the Inbound 18 conference in Boston last week?
The world of manufacturing is extremely competitive and ever evolving.
Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned their marketing into the digital realm.
But that’s changing quickly.
In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.
If you’re reading this article, you’re probably no stranger to the sales funnel.
The sales funnel is a pretty easy concept -- lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?
Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms...
Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down.
If you're reading this article, it’s safe to assume that you know some SEO basics. And you likely understand the correlation between SEO and organic traffic to your website.
You're blogging regularly, selecting the perfect keywords, optimizing the title, body, and image. Yet, you’re still having trouble climbing to the first page on Google.
As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...
At Simple Strat, we’re a certified Hubspot agency partner – which means we believe wholeheartedly in the Inbound Marketing methodology to generate leads through content. We’re one of the few certified agencies in the Midwest, which means we need to stay up on the latest trends and changes in the industry in order to generate results for our clients.
One of our favorite perks of being a certified HubSpot Partner agency is that we get early access to their newest features and tools. Over the summer, we got to play with the new HubSpot Content Strategy tool and we’re in love.
The Content Strategy tool is a part of the marketing platform. But, while the tool itself is pretty cool, the best thing about it is what it represents. With the...
