We know the hustle and bustle of marketing. It often seems like there’s never enough time to get everything done!
Is marketing just for flashy products that fly off the shelves? Or can it really make a difference for manufacturing companies? For leadership consultants? For service providers?
As you launch your business, there are a million things you’re told you should do and think about.
One of the most common questions we get from business owners and executives is, “How much should I spend on marketing?”
The world of marketing is moving so quickly, it can be difficult to keep your finger on the pulse of the industry. But that's exactly why our team hits the pause button every once in a while to attend events like AMA Marketing Week Live in Las Vegas.
Want to know the weirdest thing about the Inbound 18 conference in Boston last week?
The world of manufacturing is extremely competitive and ever evolving.
Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned their marketing into the digital realm.
But that’s changing quickly.
In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.
There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the halfway point, or year-end.
Communication has changed drastically over the last decade. Even just a few years ago, email was merely a channel of words and a few images to make it look more engaging and creative.