Simple Strat Blog

Simple Strat Blog

A Detailed Guide to HubSpot Lifecycle Stages and How to Use Them

If you’re reading this article, you’re probably no stranger to the sales funnel.

The sales funnel is a pretty easy concept -- lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?

Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms...

Posted on June 06, 2018

Measuring Performance: 10 Marketing Metrics to Track

Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing.We understand that. But the investment conversation becomes much easier when you have metrics associated with your marketing so you can see what its doing for your organization and how its contributing to the bottom...

Posted on May 26, 2018

Should You Rebrand? Choose Your Own Adventure [Infographic]

Rebranding a company or product is an amazing experience.

Who doesn't love reinventing something? It's exciting and fresh. It gives you a chance to make your mark and be a part of creating the future of your brand.

The only problem? Rebranding is usually a gigantic waste of time and money.

Posted on April 19, 2018

Want to Grow Sales? Try One of These Strategic Partnerships

No matter how much effort you put into a single marketing campaign or initiative, you should always be looking for ways to maximize your efforts. And this is the power of strategic partners.

Posted on March 06, 2018

Manufacturing Marketing: 3 Common Marketing Mistakes

The manufacturing industry gets more competitive each and every day. Whether you’re trying to increase or maintain market share, acquire new customers, or bridge relationships with new distributors, you need a strategic marketing approach and the right type of content and tools to achieve your goals.

Posted on February 09, 2018

Video Marketing Guide: How to use video to market your business

Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.

Posted on January 12, 2018

How to Leverage HubSpot's New Tool: Stop Hiding Your Best Content

One of our favorite perks of being a certified HubSpot Partner agency is that we get early access to their newest features and tools. Over the summer, we got to play with the new HubSpot Content Strategy tool and we’re in love. 

The Content Strategy tool is a part of the marketing platform. But, while the tool itself is pretty cool, the best thing about it is what it represents. With the...

Posted on October 03, 2017

One Marketing Plan Outline to Rule Them All

To grow your business, you need a marketing plan. This includes information about your audience, visuals, messages, products or services, goals, strategies, and tactics. 

Posted on October 03, 2017

How to Write a Marketing Plan - Template Included

Any business traveler can tell you that planning is the key to a successful trip. You have to know where you want to go, how long it will take you, and what you plan on doing once you get there.

This is easy to realize when it comes to travel, but it’s often missed when it comes to strategically growing a business through marketing.

While it’s difficult to pinpoint why many business owners or...

Posted on October 03, 2017

The Ultimate Guide to Referral Marketing: Ideas, Examples, and Advice

Can you name the last time you tried something new without being told about it by a friend? 

It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process. 

From encouraging your customers to review your products to including them in referral programs, there’s a variety...

Posted on September 13, 2017

Get our latest posts and more in our weekly newsletter:

TOP ARTICLES:

QUESTIONS?