For all its strengths, generative AI like ChatGPT can't offer much originality. So as the the web floods with derivative content, it's going to take a lot more for your brand to stand out. If you want your content to stay afloat and get noticed, you need to offer something fresh. That's where thought leadership comes in.
Thought leadership is about providing unique insight as an expert in your...
If you’re reading this article, you’re probably no stranger to the sales funnel.
The sales funnel is a pretty easy concept — lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?
Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms like...
Tagged HubSpot, Marketing Strategy, Inbound Marketing
Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick glance at many content marketing how-tos can be an overwhelming experience.There are seemingly thousands of (sometimes conflicting) best practices, frameworks, infographics, theories, and case...
Tagged Content Marketing, SaaS Marketing
Tired of manual data entry and cleanup in your CRM? Don’t have time to follow up with all your leads? Want to get more positive reviews online? Workflows can help with these and much, much more.
Tagged HubSpot, Marketing Software/Apps
Exploring a tool like HubSpot but wondering how to decide between an endless collection of plans?
It can be confusing to navigate through all of the feature and "levels" that HubSpot offers, so this post should help you better understand HubSpot pricing structures, and which package makes the most sense for your organization.
Tagged HubSpot, Inbound Marketing, Sales Tools
Communication is key to achieving business success. Thanks to the digital age, communication tools have expanded into a wide range of possibilities.
The HubSpot Meetings tool is one that sales teams and business executives can use to not only streamline communications, but to also eliminate the friction that often leads to missed sales opportunities.
Tagged HubSpot, Sales, Marketing Software/Apps, Sales Tools
If you’re starting to scale your business and looking at digital marketing platforms or CRMs, HubSpot is one of the first tools you’ll hear about, and with good reason. HubSpot provides a powerful, all-in-one solution to coordinate your marketing, sales, service, web content, and even operations.
Some of the most common issues we see when evaluating clients' use of HubSpot stems from issues with how they use deals and deal stages. Data cleanliness, user adoption, forecasting accuracy, are all impacted by how you use deals.
Thankfully, as common as these mistakes are, they’re avoidable — and reversible.
Email isn’t dead. In fact, 59% of B2B marketers say email is their most effective channel for revenue generation — something many businesses learned as pandemic lockdowns forced everyone to get better at digital marketing.
Tagged HubSpot
When people come to your website, a live chat box is a powerful way to engage with them. You can answer their questions to make them more confident in a purchase, you can help existing customers with your product, or you can provide helpful information if they’re early in their buying journey.