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Simple Strat Blog

Simple Strat Blog

Tyler Samani-Sprunk

Tyler Samani-Sprunk leads our marketing and strategic partnership efforts at Simple Strat. He uses his experience in running his own agency and his passion for helping business owners fulfill their dreams to help us and our clients grow.
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Recent Posts

Creating a Content Funnel – When and Where to Start

Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick glance at many content marketing how-tos can be an overwhelming experience.There are seemingly thousands of (sometimes conflicting) best practices, frameworks, infographics, theories, and case...

Posted on June 22, 2020

Reduce SaaS Churn with These 7 Powerful Types of Content

Are your customers using your product to its fullest potential? Chances are they’re not — and that’s dangerous for your bottom line.

One major reason customers stop using a product is because they’re not experiencing its full value. If they don’t understand your full feature set or aren’t sure how to use the tools in innovative ways, they aren’t as likely to stick around.

Posted on May 28, 2020

Worn Out on Webinars? Get 12 Fresh Ideas to Connect Virtually

TBD. Rescheduled. Postponed. Canceled. Eliminated. Demolished?!?!

Whatever you want to call it, our plans to connect have been changed. With health directives calling for increased distancing and governmental recommendations changing every day, marketers are turning to online events. 

It’s no surprise. They’re a legitimate way to deliver value and unite with your customers.

But, tell us, just ...

Posted on April 17, 2020

COVID-19 Marketing: 8 Inspiring Examples From SaaS Companies That Got It Right

In the wake of the global pandemic everywhere, people are no longer going into the office to work.  

Just ask Google Trends.

Posted on April 02, 2020

Supercharging Your SaaS Business Model for Hypergrowth

First described in Harvard Business Review in 2008, hypergrowth is “the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the losers.” It’s at this point where SaaS marketers reach a key turning point in their business — either tune in and take off or be taken out by the competition.

Posted on February 20, 2020

Regain Subscribers With the Right Strategy: Two SaaS Metrics to Watch

In the world of software as a service (SaaS) marketing, we’re faced with an overwhelming amount of data to sift through each day. Our cloud-based systems give us a never-ending supply of information and the opportunity to gain insights that traditional marketers cannot — a distinct advantage when we’re looking for data to inform our strategic decisions.

Posted on January 16, 2020

HubSpot vs Marketo: A Comprehensive Comparison

Are you in charge of improving your ROI and looking for the best tools for the job?

Posted on January 09, 2020

Favorite HubSpot Workflows from 12 HubSpot Experts

Tired of manual data entry and cleanup in your CRM? Don’t have time to follow up with all your leads? Want to get more positive reviews online? Workflows can help with these and much, much more.

Posted on November 14, 2019

Getting the Most Out Of HubSpot Live Chat

In a world of nearly constant emails, social media posts, and marketing messages, the idea of a conversation is often lost.

Posted on November 04, 2019

What is HubSpot Meetings and How Do I Use It?

Communication is key to achieving business success. Thanks to the digital age, communication tools have expanded into a wide range of possibilities.

The HubSpot Meetings tool is one that sales teams and business executives can use to not only streamline communications, but to also eliminate the friction that often leads to missed sales opportunities.

Posted on October 21, 2019

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