Simple Strat Blog

HubSpot has just unveiled Breeze Intelligence, an upgrade and rebrand of its Clearbit solution, aimed at delivering a more streamlined, unified experience for businesses. Breeze Intelligence keeps your CRM data up to date, helps you spot high-intent leads, and makes forms easier for customers to fill out—and you don’t even have to leave HubSpot to do it.

There’s a lot to get excited about at this year’s INBOUND conference, with HubSpot rolling out major updates across the board. From the new seamlessly integrated AI features to tools that make sales and marketing teams more effective, HubSpot is making a serious play to establish itself as the major platform for business.

Tired of manual data entry and cleanup in your CRM? Don’t have time to follow up with all your leads? Want to get more positive reviews online? Workflows can help with these and much, much more.

There are thousands of MarTech tools – and you could spend your entire marketing budget on software alone. Which is why knowing when to move to the next level of HubSpot is both an opportunity and a challenge. How do you know when you’re outgrowing your current tech stack?

Does your marketing team send the same generic emails to everyone, regardless of whether they're new prospects, or qualified leads? Are you constantly updating data manually, unsure if your sales reports truly reflect where leads stand? These are some classic symptoms of teams who haven’t adopted lifecycle stages.

If you're a HubSpot user, there's a significant update you should be aware of – one that could dramatically impact your email marketing effectiveness.

When people come to your website, a live chat box is a powerful way to engage with them. You can answer their questions to make them more confident in a purchase, you can help existing customers with your product, or you can provide helpful information if they’re early in their buying journey.

Finding the right fit makes all the difference.

Whether that’s in the people you hire or the processes that run your team, we know when things work and when something feels off.

The same is true about the tools you use to power your marketing. It needs to be the right fit for you, helping you accomplish your goals, rather than draining your time, money, and energy.

For a few days this fall, the most magical place in Anaheim wasn’t at Disneyland. It was across the street at the inaugural MOps-Apalooza conference, where a few hundred marketing operations professionals came together for an event that can only be described as magical.

One of the best things about HubSpot is its ability to deliver insights about your organization’s performance across marketing, sales, and customer success. But unlocking those insights does require you to know a thing or two about how to best use HubSpot’s reporting capabilities.