Simple Strat Blog

Simple Strat Blog

How to Write Your Personal Brand Statement (use these formulas)

Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?"

Not knowing the answer to this powerful question can make or break your first impression with another person.

Posted on April 19, 2019

How to Be a Guest on a Podcast (As Told by Memes)

Podcasts have been called a lot of things.

The new radio. The future of blogs. The new book. 

While the lasting impact of podcasts is still unknown, they’re a great tactic to build your thought leadership. Forbes said as much in 2017 when they said that, “Getting featured on TV or publishing a book still serve as gold standards for having achieved expert status, but podcasting has made it...

Posted on April 03, 2019

The All-Encompassing List of Thought Leadership Tactics

If thought leadership is the destination, you need an engine to drive you there. This article covers the long list of possible tactics to power your thought leadership, both personally and for your company.

Posted on March 27, 2019

3 Influential Women and Their Personal Brands (with Examples)

What do powerful leaders in well-known companies have in common?

Posted on March 12, 2019

Want to Book More Speaking Engagements? Don’t Make These Mistakes

The beauty of public speaking is that it quickly positions you as an expert in your field.

Posted on March 05, 2019

Thought Leadership: The Ultimate How-to Guide with Definitions, Examples, and Templates

It’s no secret that it’s getting harder to stand out and build engagement online. However, many companies have found one strategy that works to gain influence, build awareness, and generate engagement—and that’s thought leadership.

Posted on February 28, 2019

The 15 Minute Guide to PR and Generating Media Coverage for Your Company

Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down.

Posted on April 10, 2018

How to Create a Press Kit

Why You Need a Press Kit

A press kit, also known as a media kit, is a comprehensive and engaging webpage for any journalist looking to write about your company. Your press kit can to be used as a marketing tool for advertisers and/or clients. Think of your press kit as a type of resume for your business. A press kit makes it easy for reporters to quickly learn about your product and brand, and...

Posted on July 22, 2016

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