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Simple Strat Blog

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HubSpot Service Hub vs Zendesk: Which is Best for Service?

If you’re stuck between HubSpot Service Hub vs Zendesk, you’ll be pleasantly surprised to learn that while the choice between them can be confusing, it doesn’t have to be.

The decision becomes a lot simpler when you compare the two platforms in terms of their market positioning, and in turn, the directions they’re heading.

Posted on June 25, 2024

Thought Leadership: The Ultimate Guide (with Examples)

It’s getting harder to stand out and build engagement online, especially as AI helps create an ocean of web content that all sounds vaguely the same. However, there's still a reliable strategy to gain influence, build awareness, and generate engagement with your content — a strategy that AI still struggles to beat, because it requires originality — and that’s thought leadership. 

Posted on October 18, 2023

Thought Leadership Tactics: The Complete List

For all its strengths, generative AI like ChatGPT can't offer much originality. So as the the web floods with derivative content, it's going to take a lot more for your brand to stand out. If you want your content to stay afloat and get noticed, you need to offer something fresh. That's where thought leadership comes in.

Thought leadership is about providing unique insight as an expert in your...

Posted on August 16, 2023

Simple Strat Soars to Top 1% of HubSpot Agencies Nationwide

Simple Strat, a marketing and sales firm that helps you get more out of HubSpot, is blazing their own trail to the peak of partnership recognition. The 2022 Partner of the Year rankings qualify partners that joined the HubSpot Solutions Partner Program prior to January 1, 2023 and are still active and in good standing at the time the final awards are evaluated. Out of almost 3,000 partners,...

Posted on February 02, 2023

How to Write Your Personal Brand Statement (use these formulas)

Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?"

Not knowing the answer to this powerful question can make or break your first impression with another person.

Posted on April 19, 2019

How to Be a Guest on a Podcast (As Told by Memes)

Podcasts have been called a lot of things.

The new radio. The future of blogs. The new book.

While the lasting impact of podcasts is still unknown, they’re a great tactic to build your thought leadership. Forbes said as much in 2017 when they said that, “Getting featured on TV or publishing a book still serve as gold standards for having achieved expert status, but podcasting has made it...

Posted on April 03, 2019

3 Influential Women and Their Personal Brands (with Examples)

What do powerful leaders in well-known companies have in common?

Posted on March 12, 2019

The 15 Minute Guide to PR and Generating Media Coverage for Your Company

Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down.

Posted on April 10, 2018

How to Create a Press Kit

Why You Need a Press Kit

A press kit, also known as a media kit, is a comprehensive and engaging webpage for any journalist looking to write about your company. Your press kit can to be used as a marketing tool for advertisers and/or clients. Think of your press kit as a type of resume for your business. A press kit makes it easy for reporters to quickly learn about your product and brand, and...

Posted on July 22, 2016

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