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Simple Strat Blog

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How to Use ChatGPT for Marketing (with Prompts)

Marketers often face limited time and resources to run effective content marketing programs. With so much to do and so little time, it can be overwhelming to regularly deliver fresh content and execute marketing strategies.

With the release of ChatGPT late in 2022, it almost seemed like the struggle was over. 

Posted on April 05, 2023

ChatGPT and SEO: 7 AI Mistakes That Wreck Your Traffic

And How Intelligent Content Marketers Can Get Better Results with AI-Generated Content

If you’ve only dabbled in ChatGPT, or you’re getting most of your information from Twitter or clickbait YouTube videos, you might be thinking you’re about to release a torrent of new blogs that will drive up your search ranking in record time.

Big mistake.

Posted on April 05, 2023

The Ultimate Guide to Podcast Marketing for B2B Companies

Podcasts can help your business connect with your target audience in a unique and engaging way. By providing valuable and informative content, you can build a loyal listenership, raise brand awareness, generate leads, and drive business growth. 

Posted on March 20, 2023

Master the Art of B2B Lead Nurturing: How to Keep Your Pipeline Full

How many actions does it take before a lead converts into a customer?

Posted on January 16, 2023

Inbound 2022: Key Takeaways & HubSpot Updates

HubSpot recently wrapped up its Inbound 2022 conference, and there’s a lot to unpack! While the goal was keeping a finger on the pulse of what’s next in business, and needless to say we came away knowing there are some substantial shifts coming. 

Posted on September 23, 2022

The Missing Voice in Modern Content Marketing (And How to Fix It)

The importance of content marketing is common knowledge: yes, businesses need to consistently publish valuable content if they hope to see success. But there's a catch. 

Posted on May 03, 2022

The Bar Has Been Raised: 5 Angles for Higher Quality Content

“If you write a blog post a week, you’ll have 52 more webpages by the end of the year that Google could show in search results.”

That’s one of the first things I heard about content marketing, and it’s a great representation of the prevailing ideas about how to succeed in the early days. In short: create a bunch of content and you’ll reap the rewards. The more content you create, the better.

Posted on March 14, 2022

How to Use Customer Insights to Create Content to Crush the Competition

In the not-so-distant past, simply having a blog was enough to make you stand out from the crowd…and the competition. Regularly putting out content was like wearing a neon orange vest. People took notice.

Posted on October 01, 2021

Ridiculously Simple Advice for a Better B2B Content Marketing Strategy

Content marketing is an effective channel for most B2B companies - but getting started or knowing where to focus your efforts can be a challenge. It's about nailing down the role you want content to play in your marketing strategy and how you'll execute that strategy and stand out in a sea of digital clutter.

Posted on September 24, 2021

Creating a Content Funnel – When and Where to Start

Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick glance at many content marketing how-tos can be an overwhelming experience.There are seemingly thousands of (sometimes conflicting) best practices, frameworks, infographics, theories, and case...

Posted on June 22, 2021
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