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Simple Strat Blog

Simple Strat Blog

Inbound 2022: Key Takeaways & HubSpot Updates

HubSpot recently wrapped up its Inbound 2022 conference, and there’s a lot to unpack! While the goal was keeping a finger on the pulse of what’s next in business, and needless to say we came away knowing there are some substantial shifts coming. 

Posted on September 23, 2022

The Missing Voice in Modern Content Marketing (And How to Fix It)

The importance of content marketing is common knowledge: yes, businesses need to consistently publish valuable content if they hope to see success. But there's a catch. 

Posted on May 03, 2022

The Bar Has Been Raised: 5 Angles for Higher Quality Content

“If you write a blog post a week, you’ll have 52 more webpages by the end of the year that Google could show in search results.”

That’s one of the first things I heard about content marketing, and it’s a great representation of the prevailing ideas about how to succeed in the early days. In short: create a bunch of content and you’ll reap the rewards. The more content you create, the better.

Posted on March 14, 2022

How to Use Customer Insights to Create Content to Crush the Competition

In the not-so-distant past, simply having a blog was enough to make you stand out from the crowd…and the competition. Regularly putting out content was like wearing a neon orange vest. People took notice.

Posted on October 01, 2021

Ridiculously Simple Advice for a Better B2B Content Marketing Strategy

Content marketing is an effective channel for most B2B companies - but getting started or knowing where to focus your efforts can be a challenge. It's about nailing down the role you want content to play in your marketing strategy and how you'll execute that strategy and stand out in a sea of digital clutter.

Posted on September 24, 2021

Creating a Content Funnel – When and Where to Start

Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick glance at many content marketing how-tos can be an overwhelming experience.There are seemingly thousands of (sometimes conflicting) best practices, frameworks, infographics, theories, and case...

Posted on June 22, 2021

What Blog Post Titles Make Them Click? 13 Experts Weigh In

Why are you here? Most likely, it’s because the title intrigued you, and promised to meet your need — without explaining exactly how.

So, what makes one blog post title more effective than another? And what are the keys to crafting winning blog post titles that inspire readers to invest their time in the content you’ve created?

Simply put, “outstanding blog titles promise the reader value in a...

Posted on September 10, 2020

10 Blog Post Examples Explained – What Are They Good For?

Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects through the purchasing journey.

But, have you ever stopped to think about the different kinds of content we produce and how each type affects results? What’s Seth Godin trying to do with his blog that’s...

Posted on June 12, 2020

Answering Questions with Top-of-Funnel Content – 7 Examples

What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it?

Delivering value via content is especially important at the beginning of the customer journey — when prospects are just getting to know you and learning how you can solve their problems.

Posted on June 08, 2020

Reduce SaaS Churn with These 7 Powerful Types of Content

Are your customers using your product to its fullest potential? Chances are they’re not — and that’s dangerous for your bottom line.

One major reason customers stop using a product is because they’re not experiencing its full value. If they don’t understand your full feature set or aren’t sure how to use the tools in innovative ways, they aren’t as likely to stick around.

Posted on May 28, 2020

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