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Simple Strat Blog

Simple Strat Blog

Reduce SaaS Churn with These 7 Powerful Types of Content

Are your customers using your product to its fullest potential? Chances are they’re not — and that’s dangerous for your bottom line.

One major reason customers stop using a product is because they’re not experiencing its full value. If they don’t understand your full feature set or aren’t sure how to use the tools in innovative ways, they aren’t as likely to stick around.

Posted on May 28, 2020

Worn Out on Webinars? Get 12 Fresh Ideas to Connect Virtually

TBD. Rescheduled. Postponed. Canceled. Eliminated. Demolished?!?!

Whatever you want to call it, our plans to connect have been changed. With health directives calling for increased distancing and governmental recommendations changing every day, marketers are turning to online events. 

It’s no surprise. They’re a legitimate way to deliver value and unite with your customers.

But, tell us, just ...

Posted on April 17, 2020

How to Change Up Your Content Marketing During a Crisis

Whether you like it or not, the COVID-19 fallout will be with us for a while. So much so that even when the curve begins to drop, we will still be seeing the effects of the virus in our company’s day-to-day operations.

All this to say, you can’t just ignore what is happening here and now. Why? 

Posted on April 13, 2020

7 Lessons to Learn from Growth Marketing

In the world of marketing it can be a challenge to know if something is a fad...or here to stay.

Posted on July 18, 2019

43 Value Proposition Examples You’ll Want to Steal

Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.

Posted on June 07, 2019

12 Foolproof Tips for Writing Better Web Content

According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. For most of us, blogging is simply a way for us to put our content out for the world to see. Keeping this in mind, you’ll notice there is a ton of competition and not a lot of people that are thoroughly reading blog posts. So, how do you write...

Posted on September 20, 2018

Build Lead Generation as a Manufacturer with Research Reports

The world of manufacturing is extremely competitive and ever evolving.

Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned their marketing into the digital realm.

But that’s changing quickly.

Posted on August 17, 2018

How to Conduct a Killer Mid-Year Marketing Audit

There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the halfway point, or year-end.

Posted on July 10, 2018

Our 11 Favorite Free Marketing Analytics Tools

In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions.

Posted on May 29, 2018

Building Buyer Personas: Interview Questions, Examples, and Template

As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...

Posted on January 23, 2018

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