Simple Strat Blog

Simple Strat Blog

Our 10 Favorite Free Marketing Analytics Tools

In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions.

Posted on May 29, 2018

Building Buyer Personas: Interview Questions, Examples, and Template

As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...

Posted on January 23, 2018

How to Write a Case Study That Helps You Close More Deals

Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.

It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.

But potential customers want proof.

Posted on December 15, 2017

6 Factors That Will Affect Your Video SEO in 2018 and Beyond

People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.

Posted on November 27, 2017

Instagram Feed Ideas and Examples for B2B Marketing

Scroll through Instagram and you'll find yourself in a sea of photos and videos featuring beautiful travel photos, coffee shops, fashion and handbags, cycling and outdoor adventures, and more. It's easy to get sucked into the visual experience of this powerful platform. 

Posted on October 17, 2017

How to Leverage HubSpot's New Tool: Stop Hiding Your Best Content

One of our favorite perks of being a certified HubSpot Partner agency is that we get early access to their newest features and tools. Over the summer, we got to play with the new HubSpot Content Strategy tool and we’re in love. 

The Content Strategy tool is a part of the marketing platform. But, while the tool itself is pretty cool, the best thing about it is what it represents. With the...

Posted on October 03, 2017

The Ultimate Guide to Referral Marketing: Ideas, Examples, and Advice

Can you name the last time you tried something new without being told about it by a friend? 

It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process. 

From encouraging your customers to review your products to including them in referral programs, there’s a variety...

Posted on September 13, 2017

11 Things I Wish I Knew When I Started Instagram

“I wish I knew that when I started!” 

Who hasn’t said those words at least once before? Today, we’re taking that statement to Instagram.  Whether you’re just starting your account or looking for new ways to improve, we’ve got you covered!   

We dug through our own experiences with Instagram and came up with what we wish we would’ve known when we started our own accounts. Tag along for a few...

Posted on September 11, 2017

8 Instagram Theme Ideas to Make You Insta Awesome

Instagram themes are a great way to stand out from the rest of the feeds on Instagram. They give all your posts a cohesive look and feel, helping you to create a cohesive personal brand aesthetic. While a theme isn’t always noticeable in your followers’ feeds, once they click on your awesome photo, they’ll get to your profile and go, “Whoa.”

Of course you still want strong content to post, but...

Posted on August 24, 2017

All The Instagram Fitness Hashtags You Need to Know

#hashtag

We had to. #sorrynotsorry Okay, that’s out of our system, now onto the good stuff. Everyone is familiar with hashtags and using them on their Instagram posts. But they go beyond throwbacks and calling out inside jokes, they’re also a great way to connect with new followers. 

In the fitness industry, using hashtags is a phenomenal way to find brand influencers, ambassadors, and...

Posted on August 21, 2017

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