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New 2024 Email Rules: What HubSpot Users Need to Know

If you're a HubSpot user, there's a significant update you should be aware of – one that could dramatically impact your email marketing effectiveness.

Posted on January 31, 2024

When to Use Marketing Emails versus Sales Emails in HubSpot

Your business is growing, and you're exploring the vast ocean of opportunities that HubSpot offers to help you engage with your customers effectively. But if you’re like many users, you may find yourself confused about the different email types nested in different sections of HubSpot. 

Posted on April 11, 2023

11 Horrible Mistakes We’ve Seen in Email Marketing Strategy

Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse.

In our many years of experience with email marketing, we’ve had an inside look at the mistakes that have been overlooked when someone presses send.

Posted on August 01, 2019

The Benefit of Adding Video to your Email Campaigns

Communication has changed drastically over the last decade. Even just a few years ago, email was merely a channel of words and a few images to make it look more engaging and creative.

Posted on June 29, 2018
by Covideo

Building Buyer Personas: Interview Questions, Examples, and Template

As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...

Posted on January 23, 2018

5 Reasons Why You Should Invest in Lead Nurturing Software 

“Hi, nice to meet you! Let’s get married.” 

That's as crazy as it sounds, but if you’re pushing the wrong message to your leads, this is exactly what they might hear. 

Lead nurturing is like dating. Come to think of it, so is most marketing and sales activity. The technical definition of lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, ...

Posted on June 08, 2017

Why You Should Include Video in Your Email

Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed -  we’re not the only ones who get stuck on those cooking videos - but why stop there?

Video is a great way for people to digest information. It drives engagement on social media but it can do more. Using video in your email can boost your click rates and is an excellent way to delight your...

Posted on March 13, 2017

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