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Selling Services? 17 Ways to Use HubSpot for Lead Gen and Growth

Selling services is tricky: clients have to invest in something they can't see or touch beforehand. Unlike physical gadgets, you can't put your team’s expertise on a shelf for people to browse. Instead, it comes down more to reputation and references.

Posted on June 25, 2024

HubSpot Service Hub vs Zendesk: Which is Best for Service?

If you’re stuck between HubSpot Service Hub vs Zendesk, you’ll be pleasantly surprised to learn that while the choice between them can be confusing, it doesn’t have to be.

The decision becomes a lot simpler when you compare the two platforms in terms of their market positioning, and in turn, the directions they’re heading.

Posted on June 25, 2024

Hublead: A Simple LinkedIn HubSpot Integration Process for SMBs

As AI-generated content saturates traditional channels, cold outreach is getting more challenging, and search marketing is losing its impact. Consumer trust has hit a decade-low, making individuals more influential than companies in purchase decisions.

Posted on June 24, 2024

Easily Capture Leads from Events and Conferences: The HubSpot Popl Integration

Networking and lead gen at events can be a real headache for sales and marketing teams. Traditional business cards have been the norm forever, but gathering and organizing contact info often turns into a messy, time-consuming task. Manually entering contacts into CRM systems is slow and error-prone, which means important data can get lost or mixed up.

Posted on June 24, 2024

Easily Grow Your Pipeline with the HubSpot-LinkedIn Integration

HubSpot’s LinkedIn integration is a powerful way to boost your sales, but if you want to drive leads on LinkedIn, you need to rethink the way you approach lead generation. 

Posted on June 12, 2024

HubSpot Starter vs Professional: When Should You Upgrade?

There are thousands of MarTech tools – and you could spend your entire marketing budget on software alone. Which is why knowing when to move to the next level of HubSpot is both an opportunity and a challenge. How do you know when you’re outgrowing your current tech stack?

Posted on June 04, 2024

Tagged HubSpot

5 Types of Emails Every B2B Company Should be Using in 2024

When we talk about email marketing strategy, most of us tend to think of one category: promotional emails. That’s typically because we tend to see email like a quick one-off:

Posted on May 09, 2024

Email Marketing Best Practices: 11 Ways to Improve Results

It's easy to assume that email marketing is dead when your campaigns fall short of expectations. That’s because there are a lot of ways to get email wrong, and unfortunately lots of people end up having to learn that the hard way.

Posted on May 09, 2024

The Right Way to Re-Engage Unengaged Contacts in HubSpot

If you're noticing more unengaged contacts in your HubSpot lists, it's time to take action. These inactive subscribers aren't just sitting idle—they're actually hurting your email campaigns and could even ruin your domain's reputation. You might soon be dealing with increased spam reports and a damaging drop in your email deliverability.

Posted on May 01, 2024

4 Reasons You Should Be Using HubSpot Lifecycle Stages

Does your marketing team send the same generic emails to everyone, regardless of whether they're new prospects, or qualified leads? Are you constantly updating data manually, unsure if your sales reports truly reflect where leads stand? These are some classic symptoms of teams who haven’t adopted lifecycle stages.

Posted on March 18, 2024

Tagged Sales, Sales Tools

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