Simple Strat Blog

Simple Strat Blog

4 Key Takeaways: Recap from AMA Marketing Live

The world of marketing is moving so quickly, it can be difficult to keep your finger on the pulse of the industry. But that's exactly why our team hits the pause button every once in a while to attend events like AMA Marketing Week Live in Las Vegas.

Posted on October 11, 2018

12 Foolproof Tips for Writing Better Web Content

According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. Keeping this in mind, you’ll notice there is a ton of competition and not a lot of people thoroughly reading blog posts. So, how do you write content that is able to be skimmed and is still effective?

This checklist is designed to help guide...

Posted on September 20, 2018

Our Unexpected Top Takeaways from Inbound 18

Want to know the weirdest thing about the Inbound 18 conference in Boston last week?

Posted on September 12, 2018

10 of the Best Podcasts Every Marketing Director Should Listen To

Podcasts are hot, and marketers everywhere are jumping on board. It’s no secret that our team loves podcasts. Every conversation in the office starts with, “So I was listening to this podcast….” (it’s true).

Because we’re addicted to content in our earbuds, we often get asked – “What are your favorite podcasts?” or “What podcasts should I listen to?”

It’s time to answer that and share 10 of...

Posted on September 04, 2018

How to Get More Leads for Your Manufacturing Company with Research Reports

The world of manufacturing is extremely competitive and ever evolving.

Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned their marketing into the digital realm.

But that’s changing quickly.

Posted on August 17, 2018

Sales Software Guide: Sales Tools You Need & Why You Need Them

Marketers play an important role in influencing and advising technology adoption in the sales and marketing departments – including the “growth stack” or set of tools designed to work together to achieve a desired result. In this case, you’re looking for increased performance and better results for sales and marketing. According to LinkedIn's State of Sales 2016 report, the tools that a...

Posted on July 26, 2018

Signs Your Marketing Team is Not Strategic and What to Do About It

In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.

Posted on July 17, 2018

How to Conduct a Killer Mid-Year Marketing Audit

There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the halfway point, or year-end.

Posted on July 10, 2018

The Benefit of Adding Video to your Email Campaigns

Communication has changed drastically over the last decade. Even just a few years ago, email was merely a channel of words and a few images to make it look more engaging and creative.

Posted on June 29, 2018
by Covideo

A Detailed Guide to HubSpot Lifecycle Stages and How to Use Them

If you’re reading this article, you’re probably no stranger to the sales funnel.

The sales funnel is a pretty easy concept -- lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?

Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms...

Posted on June 06, 2018

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