Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?"
Not knowing the answer to this powerful question can make or break your first impression with another person.
Posted on April 19, 2019
by
Ali Roth
Read some of our favorite quotes to get an inside look on thought leadership from the people who have been in your shoes, from CEOs and company advisors to thought leadership experts.
Podcasts have been called a lot of things.
The new radio. The future of blogs. The new book.
While the lasting impact of podcasts is still unknown, they’re a great tactic to build your thought leadership. Forbes said as much in 2017 when they said that, “Getting featured on TV or publishing a book still serve as gold standards for having achieved expert status, but podcasting has made it...
If thought leadership is the destination, you need an engine to drive you there. This article covers the long list of possible tactics to power your thought leadership, both personally and for your company.
Posted on March 27, 2019
by
Ali Roth
It’s easy to find blogs about building your presence on LinkedIn. Post! Add articles! Network and add people!
But we’re shooting a bit higher here. Rather than telling you the basics, here are a few little-known secrets to help you break through the noise.
What do powerful leaders in well-known companies have in common?
The beauty of public speaking is that it quickly positions you as an expert in your field.
Posted on March 05, 2019
by
Ali Roth
It’s no secret that it’s getting harder to stand out and build engagement online. However, many companies have found one strategy that works to gain influence, build awareness, and generate engagement—and that’s thought leadership.
Posted on February 28, 2019
by
Ali Schwanke
Finding the right fit makes all the difference.
Whether that’s in the people you hire or the processes that run your team, we know when things work and when something feels off.
The same is true about the tools you use to power your marketing. It needs to be the right fit for you, helping you accomplish your goals, rather than draining your time, money, and energy.
As you launch your business, there are a million things you’re told you should do and think about.