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Simple Strat Blog

Simple Strat Blog

HubSpot INBOUND Conference 2021: 5 Key Takeaways

What do new features, fireside chats, marketing debates, virtual meetups, and Oprah have in common? They were all at HubSpot’s INBOUND Conference 2021!

Posted on November 12, 2021

HubSpot Tutorial for Beginners: Everything You Need to Know

HubSpot is one of the most powerful vehicles for driving business growth. All those powerful tools in HubSpot can be overwhelming though. Whether you're new to HubSpot or it's been a while since you logged into the orange sprocket, you likely need a guided tour through the platform to maximize your understanding and use of this powerful tool. 

Posted on November 03, 2021

Tagged HubSpot

How to Use Customer Insights to Create Content to Crush the Competition

In the not-so-distant past, simply having a blog was enough to make you stand out from the crowd…and the competition. Regularly putting out content was like wearing a neon orange vest. People took notice.

Posted on October 01, 2021

Ridiculously Simple Advice for a Better B2B Content Marketing Strategy

Content marketing is an effective channel for most B2B companies - but getting started or knowing where to focus your efforts can be a challenge. It's about nailing down the role you want content to play in your marketing strategy and how you'll execute that strategy and stand out in a sea of digital clutter.

Posted on September 24, 2021

The Step by Step Guide to B2B Video Content (And What Marketers Won't Tell You)

Without question, B2B video is the latest hot item in the marketing department. Brands like HubSpot, Slack, and Simple Strat (yes, shameless plug) are touting their success – and their results. But to be fair, we've been predicting this for a while. Why the buzz right now? 

Posted on August 31, 2021

Is HubSpot Worth It? 9 Reasons Why

Investing in marketing and sales software like HubSpot is a big decision. 

Posted on August 27, 2021

Creating a Content Funnel – When and Where to Start

Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick glance at many content marketing how-tos can be an overwhelming experience.There are seemingly thousands of (sometimes conflicting) best practices, frameworks, infographics, theories, and case...

Posted on June 22, 2021

What Video Marketing Software Should Your Marketing Team Be Using?

Companies using video see 41% more web traffic from search than non-video users. This alone proves that businesses that use online video see results.

Getting these results is easy, if you have the right software. Knowing which platform to use can be a challenge in itself, so we did the research for you.

We’ll go over what good video marketing software should include and review a few of the...

Posted on November 17, 2020

Jumpstart Your Marketing with Video: 5 Ways to Get Started

If you know that you need to do more marketing with video — but you aren’t sure where to start — then you’re not alone.People worldwide are relying on video more than ever before to develop personalized connections and build trust. But most companies are struggling to either get started in a way that leads to quick wins, or come up with a list of must-create videos that will make the sales and...

Posted on November 12, 2020

Inbound Lead Follow-Up Tips to Convert More Customers

You’re a B2B tech company with a truly exceptional product, service, or solution.

It fills a need, solves a problem, and eases the pain of your target audience. So, in an effort to get some solid leads into your funnel, you launch a content marketing strategy to attract, engage, and delight potential customers.

The marketing is working! The leads are steady, consistent, and qualified. Revenue...

Posted on November 06, 2020

Tagged Sales

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