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Simple Strat Blog

Simple Strat Blog

Jumpstart Your Marketing with Video: 5 Ways to Get Started

If you know that you need to do more marketing with video — but you aren’t sure where to start — then you’re not alone.People worldwide are relying on video more than ever before to develop personalized connections and build trust. But most companies are struggling to either get started in a way that leads to quick wins, or come up with a list of must-create videos that will make the sales and...

Posted on November 12, 2020

Inbound Lead Follow-Up Tips to Convert More Customers

You’re a B2B tech company with a truly exceptional product, service, or solution.

It fills a need, solves a problem, and eases the pain of your target audience. So, in an effort to get some solid leads into your funnel, you launch a content marketing strategy to attract, engage, and delight potential customers.

The marketing is working! The leads are steady, consistent, and qualified. Revenue...

Posted on November 06, 2020

Tagged Sales

What Blog Post Titles Make Them Click? 13 Experts Weigh In

Why are you here? Most likely, it’s because the title intrigued you, and promised to meet your need — without explaining exactly how.

So, what makes one blog post title more effective than another? And what are the keys to crafting winning blog post titles that inspire readers to invest their time in the content you’ve created?

Simply put, “outstanding blog titles promise the reader value in a...

Posted on September 10, 2020

Signs Your Marketing Team is Not Strategic and What to Do About It

In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, we're having to react to situations like COVID19, the never-ending election, and economic fallout, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.

Posted on September 10, 2020

Creating a Content Funnel – When and Where to Start

Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick glance at many content marketing how-tos can be an overwhelming experience.There are seemingly thousands of (sometimes conflicting) best practices, frameworks, infographics, theories, and case...

Posted on June 22, 2020

10 Blog Post Examples Explained – What Are They Good For?

Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects through the purchasing journey.

But, have you ever stopped to think about the different kinds of content we produce and how each type affects results? What’s Seth Godin trying to do with his blog that’s...

Posted on June 12, 2020

Answering Questions with Top-of-Funnel Content – 7 Examples

What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it?

Delivering value via content is especially important at the beginning of the customer journey — when prospects are just getting to know you and learning how you can solve their problems.

Posted on June 08, 2020

Reduce SaaS Churn with These 7 Powerful Types of Content

Are your customers using your product to its fullest potential? Chances are they’re not — and that’s dangerous for your bottom line.

One major reason customers stop using a product is because they’re not experiencing its full value. If they don’t understand your full feature set or aren’t sure how to use the tools in innovative ways, they aren’t as likely to stick around.

Posted on May 28, 2020

B2B SaaS SEO: How To Drive Traffic That Converts

Are you over seeing your closest competitors outranking you on Google? Tired of cranking out content that never gets seen in search results? Do you wish your point of view was read and shared a lot more often?

Yah. You’re not alone.

Posted on May 12, 2020

Worn Out on Webinars? Get 12 Fresh Ideas to Connect Virtually

TBD. Rescheduled. Postponed. Canceled. Eliminated. Demolished?!?!

Whatever you want to call it, our plans to connect have been changed. With health directives calling for increased distancing and governmental recommendations changing every day, marketers are turning to online events. 

It’s no surprise. They’re a legitimate way to deliver value and unite with your customers.

But, tell us, just ...

Posted on April 17, 2020

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