If you’re starting to scale your business and looking at digital marketing platforms or CRMs, HubSpot is one of the first tools you’ll hear about, and with good reason. HubSpot provides a powerful, all-in-one solution to coordinate your marketing, sales, service, web content, and even operations.
The importance of content marketing is common knowledge: yes, businesses need to consistently publish valuable content if they hope to see success. But there's a catch.
“If you write a blog post a week, you’ll have 52 more webpages by the end of the year that Google could show in search results.”
That’s one of the first things I heard about content marketing, and it’s a great representation of the prevailing ideas about how to succeed in the early days. In short: create a bunch of content and you’ll reap the rewards. The more content you create, the better.
What do new features, fireside chats, marketing debates, virtual meetups, and Oprah have in common? They were all at HubSpot’s INBOUND Conference 2021!
HubSpot is one of the most powerful vehicles for driving business growth. All those powerful tools in HubSpot can be overwhelming though. Whether you're new to HubSpot or it's been a while since you logged into the orange sprocket, you likely need a guided tour through the platform to maximize your understanding and use of this powerful tool.
In the not-so-distant past, simply having a blog was enough to make you stand out from the crowd…and the competition. Regularly putting out content was like wearing a neon orange vest. People took notice.
Content marketing is an effective channel for most B2B companies - but getting started or knowing where to focus your efforts can be a challenge. It's about nailing down the role you want content to play in your marketing strategy and how you'll execute that strategy and stand out in a sea of digital clutter.
Without question, B2B video is the latest hot item in the marketing department. Brands like HubSpot, Slack, and Simple Strat (yes, shameless plug) are touting their success – and their results. But to be fair, we've been predicting this for a while. Why the buzz right now?
Investing in marketing and sales software like HubSpot is a big decision.
Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick glance at many content marketing how-tos can be an overwhelming experience.There are seemingly thousands of (sometimes conflicting) best practices, frameworks, infographics, theories, and case...