Simple Strat Blog

Simple Strat Blog

Sales Software Guide: Sales Tools You Need & Why You Need Them

Marketers play an important role in influencing and advising technology adoption in the sales and marketing departments – including the “growth stack” or set of tools designed to work together to achieve a desired result. In this case, you’re looking for increased performance and better results for sales and marketing. According to LinkedIn's State of Sales 2016 report, the tools that a...

Posted on July 26, 2018

Signs Your Marketing Team is Not Strategic and What to Do About It

In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.

Posted on July 17, 2018

How to Conduct a Killer Mid-Year Marketing Audit

There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the halfway point, or year-end.

Posted on July 10, 2018

The Benefit of Adding Video to your Email Campaigns

Communication has changed drastically over the last decade. Even just a few years ago, email was merely a channel of words and a few images to make it look more engaging and creative.

Posted on June 29, 2018
by Covideo

A Detailed Guide to HubSpot Lifecycle Stages and How to Use Them

If you’re reading this article, you’re probably no stranger to the sales funnel.

The sales funnel is a pretty easy concept -- lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?

Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms...

Posted on June 06, 2018

Our 10 Favorite Free Marketing Analytics Tools

In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions.

Posted on May 29, 2018

Measuring Performance: 10 Marketing Metrics to Track

Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing.We understand that. But the investment conversation becomes much easier when you have metrics associated with your marketing so you can see what its doing for your organization and how its contributing to the bottom...

Posted on May 26, 2018

Being a Guest on a Podcast: 7 Ways to Promote Your Interview

Being a guest on a podcast is an excellent opportunity to place your brand in front of new audiences. It builds your network and allows you to lend a voice to your expertise.

Posted on May 11, 2018

Becoming Known: 10 Top Thought Leaders for Inspiration

Want to grow your thought leadership efforts, but not sure where to start?

Let us save you some time. 

We’ve chronicled some of our favorite thought leaders in the marketing, business, and multimedia spaces and pulled together a list of 10 that are worthy to watch. By watching and observing these individuals, hopefully you’ll get some ideas of your own!

Posted on May 04, 2018

Building Blocks of a Thought Leader's Personal Website (+ Examples)

Your personal brand as a business owner, entrepreneur, or marketer is very important as people are “googling you” whether you like it or not. It’s important that they find a reputation and presence online that accurately represents what you know, the value you provide, and how they can connect with you. 

Posted on May 02, 2018

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