According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. Keeping this in mind, you’ll notice there is a ton of competition and not a lot of people thoroughly reading blog posts. So, how do you write content that is able to be skimmed and still effective?

This checklist is designed to help guide the...

Want to know the weirdest thing about the Inbound 18 conference in Boston last week?

Podcasts are hot, and marketers everywhere are jumping on board. It’s no secret that our team loves podcasts. Every conversation in the office starts with, “So I was listening to this podcast….” (it’s true).

Because we’re addicted to content in our earbuds, we often get asked – “What are your favorite podcasts?” or “What podcasts should I listen to?”

It’s time to answer that and share 10 of...

The world of manufacturing is extremely competitive and ever evolving.

Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned their marketing into the digital realm.

But that’s changing quickly.

Marketers play an important role in influencing and advising technology adoption in the sales and marketing departments – including the “growth stack” or set of tools designed to work together to achieve a desired result. In this case, you’re looking for increased performance and better results for sales and marketing. According to LinkedIn's State of Sales 2016 report, the tools that a...

In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.

There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the halfway point, or year-end.

Communication has changed drastically over the last decade. Even just a few years ago, email was merely a channel of words and a few images to make it look more engaging and creative.

If you’re reading this article, you’re probably no stranger to the sales funnel.

The sales funnel is a pretty easy concept -- lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?

Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms...

In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions.