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Simple Strat Blog

Simple Strat Blog

What Video Marketing Software Should Your Marketing Team Be Using?

Companies using video see 41% more web traffic from search than non-video users. This alone proves that businesses that use online video see results.

Getting these results is easy, if you have the right software. Knowing which platform to use can be a challenge in itself, so we did the research for you.

We’ll go over what good video marketing software should include and review a few of the...

Posted on November 17, 2020

Jumpstart Your Marketing with Video: 5 Ways to Get Started

If you know that you need to do more marketing with video — but you aren’t sure where to start — then you’re not alone.People worldwide are relying on video more than ever before to develop personalized connections and build trust. But most companies are struggling to either get started in a way that leads to quick wins, or come up with a list of must-create videos that will make the sales and...

Posted on November 12, 2020

5 Tips for Amazing Customer Testimonial Videos (with Interview Guide)

Telling someone about your product or service is important, but having someone else share about their own experience can really move the needle.

Posted on January 03, 2020

How to Get the Most from HubSpot Video

These days, most of us understand the power of video in marketing and sales. But harnessing that power is a whole other story.

Posted on October 10, 2019

The Benefit of Adding Video to your Email Campaigns

Communication has changed drastically over the last decade. Even just a few years ago, email was merely a channel of words and a few images to make it look more engaging and creative.

Posted on June 29, 2018
by Covideo

33 Video Marketing Tips for Success

Video marketing is on every marketer's to-do list for 2018. But how do you do it well? 
 
Though video is a must-have medium, many companies still don't have a video resource in-house. But that's okay. The 33 video marketing tips in this article will help you produce better video for your company while learning a few things along the way. 
 
These tips were originally presented at...
Posted on January 16, 2018

Video Marketing Guide: How to use video to market your business

Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.

Posted on January 12, 2018

Tips for Building Rapport in Sales by Using Video

Building rapport is all about being authentic and human.

By definition, rapport is “a relationship marked by mutual understanding and trust.” Establishing those kinds of relationships is what sales people have been trying to do for years, with varying degrees of success. But in this digital, global world, we can’t rely on the same rapport-building tactics that worked for them just a couple...

Posted on January 04, 2018

The Guide to Adding Video to Your Sales Process... And Killing It

Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera.

If you are, you’re way ahead of most salespeople out there – and your commissions probably reflect that. If you’re not, don’t worry. There’s still time to add video to your sales process, but not much. Video isn’t the...

Posted on December 07, 2017

6 Factors That Will Affect Your Video SEO in 2018 and Beyond

People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.

Posted on November 27, 2017

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