When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?
Posted on October 18, 2023
by
Ali Schwanke
Without question, B2B video is the latest hot item in the marketing department. Brands like HubSpot, Slack, and Simple Strat (yes, shameless plug) are touting their success – and their results. But to be fair, we've been predicting this for a while. Why the buzz right now?
Companies using video see 41% more web traffic from search than non-video users. This alone proves that businesses that use online video see results.
Getting these results is
We’ll go over what good video marketing software should include and review a few of the most...
If you know that you need to do more marketing with video — but you aren’t sure where to start — then you’re not alone.People worldwide are relying on video more than ever before to develop personalized connections and build trust. But most companies are struggling to either get started in a way that leads to quick wins, or come up with a list of must-create videos that will make the sales and...
Telling someone about your product or service is important, but having someone else share about their own experience can really move the needle.
These days, most of us understand the power of video in marketing and sales. But harnessing that power is a whole other story.
Communication has changed drastically over the last decade. Even just a few years ago, email was merely a channel of words and a few images to make it look more engaging and creative.
Video marketing is on every marketer's to-do list for 2018. But how do you do it well?
Though video is a must-have medium, many companies still don't have a video resource in-house. But that's okay. The 33 video marketing tips in this article will help you produce better video for your company while learning a few things along the way.
These tips were originally presented at Inbound17, ...
Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.
Building rapport is all about being authentic and human.
By definition, rapport is “a relationship marked by mutual understanding and trust.” Establishing those kinds of relationships is what sales people have been trying to do for years, with varying degrees of success. But in this digital, global world, we can’t rely on the same rapport-building tactics that worked for them just a couple...