Simple Strat Blog

People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.

What if you had a chance to nearly double your sales? Well, there’s one way you can. According to a recent study cited by Adobe, online shoppers are 1.81 times more likely to buy when they view a demo video.

Now we aren’t saying that you can just throw a video on your website and get twice as many sales, but we do know that the stat above is just one of many that prove the need for video in your...

Now that we live in the wonderful world of video, businesses and C-Level executives are wanting to see if it’s paying off. ROI (return on investment) is always a key determining factor when it comes to budgets and allocations. But with video, determining ROI can be tricky.

We’re going to focus on four stats that you can track to help you determine if your video marketing efforts are worth their...

Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?

Well, leveraging the power of video marketing is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel, you...

 “Cheap” catches the eye every time, and this time we’re really going to wow you. Would you believe us if we told you can outfit a video studio for about $200?

When you think of video equipment, you might imagine the rolling cameras and sweet setups you see in Hollywood. But you don’t need all that to produce great videos, you can do it with cheap video production equipment. Heck, this is the...

What’s the difference between a great video and an embarrassing one? Often, it’s the amount of time spent on preproduction. All those things we know we’re supposed to do before we make a video, but often put off to the side in the interest of time.

While a 30 second Facebook video doesn’t require the same amount of planning as a feature film, focusing on four key areas will have a huge impact on...

Starting a new online video marketing strategy can be a daunting task, especially if you don’t live in the world of online media buying. Fifteen minutes into researching the topic will undoubtedly introduce you to a variety of new terms, all very similar but with subtle differences.

In this post, we’ll help you make some sense of the online media buying space and give you some tips for how to get...

Anyone can be a videographer nowadays with the cameras on their iPhones, but not everyone knows how to capture great footage. From headroom to leading lines, there are a few concepts that can help you turn your iPhone videos into masterpieces. We’ll give you an overview of these tricks of the trade plus a few standard iPhone video tips to help you out. 

One of the biggest tips we can give for...

“One cheese steak coming up! That’ll be $100.” A hundred-dollar sandwich is sure to get people talking. And that’s exactly what one Philly cheesesteak chef wanted.

Jonah Berger uses this example from the Barclay Prime restaurant in Philadelphia in his book,  Contagious: Why things catch on. Berger, a marketing professor at Wharton, compiled research and created a framework to help creatives come...

How many videos have you watched today?

When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display at the store, video has permeated much of our daily lives. So much so that we often don’t realize how much video content we actually watch.

People watch over 100 million hours of video per day on...