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The Guide to Adding Video to Your Sales Process... And Killing It

Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera.

If you are, you’re way ahead of most salespeople out there – and your commissions probably reflect that. If you’re not, don’t worry. There’s still time to add video to your sales process, but not much. Video isn’t the...

Posted on December 07, 2017

6 Factors That Will Affect Your Video SEO in 2018 and Beyond

People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.

Posted on November 27, 2017

Building A Better Sales Funnel with the Power of Video

What if you had a chance to nearly double your sales? Well, there’s one way you can. According to a recent study cited by Adobe, online shoppers are 1.81 times more likely to buy when they view a demo video.

Now we aren’t saying that you can just throw a video on your website and get twice as many sales, but we do know that the stat above is just one of many that prove the need for video in your...

Posted on November 14, 2017

What video analytics should you be paying attention to?

Now that we live in the wonderful world of video, businesses and C-Level executives are wanting to see if it’s paying off. ROI (return on investment) is always a key determining factor when it comes to budgets and allocations. But with video, determining ROI can be tricky.

We’re going to focus on four stats that you can track to help you determine if your video marketing efforts are worth their...

Posted on July 06, 2017

How to Use Video to Move Leads Through the Sales Funnel Stages

Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?

Well, leveraging the power of video marketing is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel, you...

Posted on June 27, 2017

Our Favorite Equipment for Cheap Video Production

“Cheap” catches the eye every time, and this time we’re really going to wow you. Would you believe us if we told you can outfit a video studio for about $200?

When you think of video equipment, you might imagine the rolling cameras and sweet setups you see in Hollywood. But you don’t need all that to produce great videos, you can do it with cheap video production equipment. Heck, this is the...

Posted on June 01, 2017

Marketing Video Production Tips: What to Do Before You Press Record

What’s the difference between a great video and an embarrassing one? Often, it’s the amount of time spent on preproduction. All those things we know we’re supposed to do before we make a video, but often put off to the side in the interest of time.

While a 30 second Facebook video doesn’t require the same amount of planning as a feature film, focusing on four key areas will have a huge impact on...

Posted on May 30, 2017

The Science Behind Viral Video Content

“One cheese steak coming up! That’ll be $100.” A hundred-dollar sandwich is sure to get people talking. And that’s exactly what one Philly cheesesteak chef wanted.

Jonah Berger uses this example from the Barclay Prime restaurant in Philadelphia in his book,  Contagious: Why things catch on. Berger, a marketing professor at Wharton, compiled research and created a framework to help creatives come...

Posted on May 18, 2017

8 Essential Types of Video for Business

How many videos have you watched today?

When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display at the store, video has permeated much of our daily lives. So much so that we often don’t realize how much video content we actually watch.

People watch over 100 million hours of video per day on...

Posted on May 16, 2017

Our Hunt for the Best Video Editor for iPhone

CUT!”  

Okay so you’re probably not yelling “Cut” while recording video on your iPhone, but what else are you supposed to do to get rid of those 30 seconds of awkward babbling during the middle of your clip?

That’s what editing is for. And with this list of apps, you don't have to be an editing whiz to make a spectacular video. We’ve put together our list of apps deemed the best video editor...

Posted on May 11, 2017

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