Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.
Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?"
Not knowing the answer to this powerful question can make or break your first impression with another person.
Podcasts have been called a lot of things.
The new radio. The future of blogs. The new book.
While the lasting impact of podcasts is still unknown, they’re a great tactic to build your thought leadership. Forbes said as much in 2017 when they said that, “Getting featured on TV or publishing a book still serve as gold standards for having achieved expert status, but podcasting has made it...
As you launch your business, there are a million things you’re told you should do and think about.
Think back to group projects in school. Maybe, like me, you’ve been actively working to blot those from your brain. But humor me.
So you've decided to purchase HubSpot to grow your business?
That's a big decision, but a good one.
Now comes the next tricky question. How should you get started with HubSpot and learn how it all works?
According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. For most of us, blogging is simply a way for us to put our content out for the world to see. Keeping this in mind, you’ll notice there is a ton of competition and not a lot of people that are thoroughly reading blog posts. So, how do you write...
The world of manufacturing is extremely competitive and ever evolving.
Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned their marketing into the digital realm.
But that’s changing quickly.
Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down.
As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...