When we talk about email marketing strategy, most of us tend to think of one category: promotional emails. That’s typically because we tend to see email like a quick one-off:
It's easy to assume that email marketing is dead when your campaigns fall short of expectations. That’s because there are a lot of ways to get email wrong, and unfortunately lots of people end up having to learn that the hard way.
If you're noticing more unengaged contacts in your HubSpot lists, it's time to take action. These inactive subscribers aren't just sitting idle—they're actually hurting your email campaigns and could even ruin your domain's reputation. You might soon be dealing with increased spam reports and a damaging drop in your email deliverability.
Does your marketing team send the same generic emails to everyone, regardless of whether they're new prospects, or qualified leads? Are you constantly updating data manually, unsure if your sales reports truly reflect where leads stand? These are some classic symptoms of teams who haven’t adopted lifecycle stages.
If you've invested in HubSpot Marketing Hub, you know the promise: powerful growth, streamlined processes, a happy team. But let's be real – there's a TON of info out there on HubSpot.
Posted on February 23, 2024
by
Ali Schwanke
You've set up your homepage so it's visually stunning and reflects your brand. You launch the site, and promote it, and yet… crickets. Even with traffic, no leads are showing up. Your website's homepage now seems like a sports car without an engine: it might look great, but it's not getting you anywhere.
It's a problem we see all the time: people get carried away wanting to put everything on...
You've put in countless hours, effort, and resources into your website, expecting it to be a lead-generating powerhouse. Yet, despite your best efforts, the leads are just not coming in. You might even have some decent traffic, but if none of it’s converting, what’s the point?
If you're a HubSpot user, there's a significant update you should be aware of – one that could dramatically impact your email marketing effectiveness.
How would you classify your website - is it a sales and marketing engine powering your growth? is Or merely a digital placeholder on the web?
Unfortunately, many of the websites in today's B2B market are still falling short. They might look pretty, but they're not driving significant volume of leads or supporting sales in the way that they should. It's not high-converting website. It's actually...
When people come to your website, a live chat box is a powerful way to engage with them. You can answer their questions to make them more confident in a purchase, you can help existing customers with your product, or you can provide helpful information if they’re early in their buying journey.
Posted on January 15, 2024