These days, most of us understand the power of video in marketing and sales. But harnessing that power is a whole other story.
Email isn’t dead.
You’ve heard the old adage: quality over quantity.
What do you get when you take a week in Boston, add 26,000+ marketers and over 200 speakers?
How many emails does it take to make a sale?
Exploring a tool like HubSpot but wondering how much it costs and what you get?
It can be confusing to navigate through all of the feature and "levels" that HubSpot offers, so this post should help you better understand HubSpot pricing and which package to choose.
How B2B buyers make decisions is changing quickly. Rather than spending their time on the phone or meeting in person, according to a report by Forrester, 68% of B2B customers prefer to research independently online.
Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse.
In our many years of experience with email marketing, we’ve had an inside look at the mistakes that have been overlooked when someone presses send.
Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other companies, too?
In the world of marketing it can be a challenge to know if something is a fad...or here to stay.