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Simple Strat Blog

Simple Strat Blog

Keeping Your Content on Track Through COVID-19

Marketers everywhere are talking about COVID-19. Let’s be honest, who isn’t talking about it? We all know why. Obeying our social responsibilities is wreaking havoc on the way we operate our businesses and go about our lives. With sudden restrictions on face-to-face interactions, limited resources working from home, and skeleton crews in the office (or nobody in the office at all), marketers...

Posted on March 26, 2020

Supercharging Your SaaS Business Model for Hypergrowth

First described in Harvard Business Review in 2008, hypergrowth is “the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the losers.” It’s at this point where SaaS marketers reach a key turning point in their business — either tune in and take off or be taken out by the competition.

Posted on February 20, 2020

How to Become a Thought Leader with These Proven Content Ideas

Can anyone be a thought leader? The short answer is yes.

Posted on February 06, 2020

SaaS Sales Tips: 4 Ways to Close More B2B Deals

One of the most important goals for a SaaS company is acquiring new customers. In fact, a study from Reply.io showed that new customer acquisition was the highest priority for more than 89% of SaaS companies – followed by existing customer renewals and upsell/add-on sales.

Posted on January 30, 2020

6 Things You Can Learn From Industry Experts to Become One Yourself

Ever wonder how a thought leader becomes a thought leader? So have we. And the one thing we know for sure: It doesn’t happen overnight. It takes hard work, dedication, and perseverance – and sometimes even a dash of luck.

Posted on January 23, 2020

Regain Subscribers With the Right Strategy: Two SaaS Metrics to Watch

In the world of software as a service (SaaS) marketing, we’re faced with an overwhelming amount of data to sift through each day. Our cloud-based systems give us a never-ending supply of information and the opportunity to gain insights that traditional marketers cannot — a distinct advantage when we’re looking for data to inform our strategic decisions.

Posted on January 16, 2020

HubSpot vs Marketo: A Comprehensive Comparison

Are you in charge of improving your ROI and looking for the best tools for the job?

Posted on January 09, 2020

5 Tips for Amazing Customer Testimonial Videos (with Interview Guide)

Telling someone about your product or service is important, but having someone else share about their own experience can really move the needle.

Posted on January 03, 2020

Favorite HubSpot Workflows from 12 HubSpot Experts

Tired of manual data entry and cleanup in your CRM? Don’t have time to follow up with all your leads? Want to get more positive reviews online? Workflows can help with these and much, much more.

Posted on November 14, 2019

Getting the Most Out Of HubSpot Live Chat

In a world of nearly constant emails, social media posts, and marketing messages, the idea of a conversation is often lost.

Posted on November 04, 2019

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