Simple Strat Blog

Simple Strat Blog

A Detailed Guide to HubSpot Lifecycle Stages and How to Use Them

If you’re reading this article, you’re probably no stranger to the sales funnel.

The sales funnel is a pretty easy concept -- lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?

Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms...

Posted on June 06, 2018

Our 10 Favorite Free Marketing Analytics Tools

In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions.

Posted on May 29, 2018

Measuring Performance: 10 Marketing Metrics to Track

Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing.We understand that. But the investment conversation becomes much easier when you have metrics associated with your marketing so you can see what its doing for your organization and how its contributing to the bottom...

Posted on May 26, 2018

Being a Guest on a Podcast: 7 Ways to Promote Your Interview

Being a guest on a podcast is an excellent opportunity to place your brand in front of new audiences. It builds your network and allows you to lend a voice to your expertise.

Posted on May 11, 2018

Becoming Known: 10 Top Thought Leaders for Inspiration

Want to grow your thought leadership efforts, but not sure where to start?

Let us save you some time. 

We’ve chronicled some of our favorite thought leaders in the marketing, business, and multimedia spaces and pulled together a list of 10 that are worthy to watch. By watching and observing these individuals, hopefully you’ll get some ideas of your own!

Posted on May 04, 2018

Building Blocks of a Thought Leader's Personal Website (+ Examples)

Your personal brand as a business owner, entrepreneur, or marketer is very important as people are “googling you” whether you like it or not. It’s important that they find a reputation and presence online that accurately represents what you know, the value you provide, and how they can connect with you. 

Posted on May 02, 2018

Should You Rebrand? Choose Your Own Adventure [Infographic]

Rebranding a company or product is an amazing experience.

Who doesn't love reinventing something? It's exciting and fresh. It gives you a chance to make your mark and be a part of creating the future of your brand.

The only problem? Rebranding is usually a gigantic waste of time and money.

Posted on April 19, 2018

The 15 Minute Guide to PR and Generating Media Coverage for Your Company

Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down.

Posted on April 10, 2018

Simple Strat's Move to Points-Based Pricing

Have you ever wondered why our logo is a ‘not equal’ sign?

Posted on March 27, 2018

Sales Tips: 3 Things You Need to Be Successful At Sales

If you do a quick search for "sales tips", you'll get more than 1.5 million results. Whoa. It's safe to say there's a wealth of information out there for how to get better at sales, whether you're in sales or not.

Posted on March 19, 2018

Tagged Sales Tools, Sales

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