It’s no secret that it’s getting harder to stand out and build engagement online. However, many companies have found one strategy that works to gain influence, build awareness, and generate engagement—and that’s thought leadership.
Finding the right fit makes all the difference.
Whether that’s in the people you hire or the processes that run your team, we know when things work and when something feels off.
The same is true about the tools you use to power your marketing. It needs to be the right fit for you, helping you accomplish your goals, rather than draining your time, money, and energy.
As you launch your business, there are a million things you’re told you should do and think about.
Think back to group projects in school. Maybe, like me, you’ve been actively working to blot those from your brain. But humor me.
It probably comes as no surprise that all of us here at Simple Strat love HubSpot. We use their tools for our own business, help organize the Omaha-Lincoln HubSpot User Group, and are a certified HubSpot Partner Agency.
So you've decided to purchase HubSpot to grow your business?
That's a big decision, but a good one.
Now comes the next tricky question. How should you get started with HubSpot and learn how it all works?
One of the most common questions we get from business owners and executives is, “How much should I spend on marketing?”
The world of marketing is moving so quickly, it can be difficult to keep your finger on the pulse of the industry. But that's exactly why our team hits the pause button every once in a while to attend events like AMA Marketing Week Live in Las Vegas.
According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. Keeping this in mind, you’ll notice there is a ton of competition and not a lot of people thoroughly reading blog posts. So, how do you write content that is able to be skimmed and is still effective?
This checklist is designed to help guide...
Want to know the weirdest thing about the Inbound 18 conference in Boston last week?