No matter how much effort you put into a single marketing campaign or initiative, you should always be looking for ways to maximize your efforts. And this is the power of strategic partners.
If you're reading this article, it’s safe to assume that you know some SEO basics. And you likely understand the correlation between SEO and organic traffic to your website.
You're blogging regularly, selecting the perfect keywords, optimizing the title, body, and image. Yet, you’re still having trouble climbing to the first page on Google.
CRMs can be amazing tools for salespeople and marketers. But they can also be a huge pain.
It’s all about how you use them.
We see a ton of companies who use their CRMs only to store customer information, and many don’t even do that well. Your CRM shouldn’t be a big messy database that sucks up all your time and gives you an anxiety attack every time you open it.
The manufacturing industry gets more competitive each and every day. Whether you’re trying to increase or maintain market share, acquire new customers, or bridge relationships with new distributors, you need a strategic marketing approach and the right type of content and tools to achieve your goals.
As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...
Influencer Marketing. It’s all around us. From blogs to social media, it has worked its way into all of our various marketing channels. You see it on the trending page on YouTube, the explore page on Instagram, and retweeted all over our twitter pages.
Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.
Building rapport is all about being authentic and human.
By definition, rapport is “a relationship marked by mutual understanding and trust.” Establishing those kinds of relationships is what sales people have been trying to do for years, with varying degrees of success. But in this digital, global world, we can’t rely on the same rapport-building tactics that worked for them just a couple...
Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.
It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.
But potential customers want proof.