What do you get when you take a week in Boston, add 26,000+ marketers and over 200 speakers?
How many emails does it take to make a sale?
Exploring a tool like HubSpot but wondering how much it costs and what you get?
It can be confusing to navigate through all of the feature and "levels" that HubSpot offers, so this post should help you better understand HubSpot pricing and which package to choose.
How B2B buyers make decisions is changing quickly. Rather than spending their time on the phone or meeting in person, according to a report by Forrester, 68% of B2B customers prefer to research independently online.
Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse.
In our many years of experience with email marketing, we’ve had an inside look at the mistakes that have been overlooked when someone presses send.
Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other companies, too?
In the world of marketing it can be a challenge to know if something is a fad...or here to stay.
When we start talking about branding, there’s a lot of jargon out there. You need a brand guide, a value proposition, brand positioning, brand personality, brand experience...the list goes on and on. But what do you actually need to build an impactful brand? And where should you start?
A single tactic won’t solve your marketing challenges. If you’re trying to move the needle by posting a new blog every week or hosting webinars without thinking about the strategy behind it, you’ll be working to get your tactics out the door rather than putting them to work for you.
As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their marketing dollars go—and to see that investment drive results for their business.