As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their marketing dollars go—and to see that investment drive results for their business.
Posted on July 02, 2019
by
Ali Roth
Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure out what levers you need to pull to make it a go.
But the canvas isn't a tool just for entrepreneurs or startups. In fact, we believe marketers should be intimately familiar with the business model...
Posted on June 18, 2019
by
Ali Roth
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.
Posted on June 07, 2019
by
Ali Roth
Think back to a time when you didn’t have all of your facts straight. Maybe it led to an awkward foot-in-mouth moment, an argument, or being late for an event.
We know the hustle and bustle of marketing. It often seems like there’s never enough time to get everything done!
Is marketing just for flashy products that fly off the shelves? Or can it really make a difference for manufacturing companies? For leadership consultants? For service providers?
The beauty of LinkedIn compared to other social networks is that people are there to network. So, when you’re looking to build your personal thought leadership and make important connections, LinkedIn is the perfect place to start.
Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?"
Not knowing the answer to this powerful question can make or break your first impression with another person.
Posted on April 19, 2019
by
Ali Roth
Read some of our favorite quotes to get an inside look on thought leadership from the people who have been in your shoes, from CEOs and company advisors to thought leadership experts.
Podcasts have been called a lot of things.
The new radio. The future of blogs. The new book.
While the lasting impact of podcasts is still unknown, they’re a great tactic to build your thought leadership. Forbes said as much in 2017 when they said that, “Getting featured on TV or publishing a book still serve as gold standards for having achieved expert status, but podcasting has made it...