When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?
Introducing the Ultimate Guide to Marketing Collateral!
In this article, we take the most common types of marketing collateral and define them - what they are and when to use them. We'll also show you...
Hiring a marketing agency can seem like a dooming task that involves a lot of red tape and scary contracts. In reality, it’s just meeting with a few cool people (our judgement may be biased) over a cup of coffee and talking about your business’ successes and challenges.
Every business wants to be the best they can, but sometimes there’s just one piece missing. Over our cup of joe, we’ll...
When working on marketing strategy and planning, you inevitably find yourself talking about sales and sales tips. After all, that's what marketing leads to, right?
To provide additional value in this area, we decided to sit down with a national sales expert. Well, actually, we tweeted him a request, and then we skyped the interview. But you get the idea.
No matter how great your idea is, you need customers in order to survive. In fact, many statistics show that failure of market/product fit is one of the leading reasons why startups fail. Near the top of that list you’ll also find inability to sell, along with cash flow issues — both of which can be redeemed if you have the right customers paying you for your product or service.
