When working on marketing strategy and planning, you inevitably find yourself talking about sales and sales tips. After all, that's what marketing leads to, right?
To provide additional value in this area, we decided to sit down with a national sales expert. Well, actually, we tweeted him a request, and then we skyped the interview. But you get the idea.
No matter how great your idea is, you need customers in order to survive. In fact, many statistics show that failure of market/product fit is one of the leading reasons why startups fail. Near the top of that list you’ll also find inability to sell, along with cash flow issues — both of which can be redeemed if you have the right customers paying you for your product or service.
