Communication has changed drastically over the last decade. Even just a few years ago, email was merely a channel of words and a few images to make it look more engaging and creative.
Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing.We understand that. But the investment conversation becomes much easier when you have metrics associated with your marketing so you can see what its doing for your organization and how its contributing to the bottom line....
Posted on May 26, 2018
by
Ali Schwanke
Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.
Can you name the last time you tried something new without being told about it by a friend?
It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process.
From encouraging your customers to review your products to including them in referral programs, there’s a variety of...
Posted on September 13, 2017
by
Ali Schwanke
“Just do it”
“I’m loving it”
“Think different”
“The quicker picker upper”
When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand awareness.
Posted on June 29, 2017
by
Ali Schwanke
Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?
Well, leveraging the power of video marketing is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel, you...
Posted on June 27, 2017
96% of B2B organizations use video in some capacity in their marketing campaigns. 73% of which report having positive results to their ROI.
Don’t just take our word for it though. We’ll show you how video can increase...
Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed - we’re not the only ones who get stuck on those cooking videos - but why stop there?
Video is a great way for people to digest information. It drives engagement on social media but it can do more. Using video in your email can boost your click rates and is an excellent way to delight your...
Posted on March 13, 2017
by
Ali Schwanke
Hiring a marketing agency can seem like a dooming task that involves a lot of red tape and scary contracts. In reality, it’s just meeting with a few cool people (our judgement may be biased) over a cup of coffee and talking about your business’ successes and challenges.
Every business wants to be the best they can, but sometimes there’s just one piece missing. Over our cup of joe, we’ll discuss...
At a basic level, the difference between marketing strategy and marketing plan comes down to purpose and application.
Marketing strategy is driven by your business strategy -- where you want to go, what market you'll serve, how you'll go to market with your products, etc. A marketing plan is goal-driven activities and tactics to help you achieve that vision.
But let's break it down a bit further.