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Simple Strat Blog

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Why Performance Marketing & Inbound Strategy Make a Powerful Combination

As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their marketing dollars go—and to see that investment drive results for their business.  

Posted on July 02, 2019

A Marketer’s Guide to the Value Proposition Canvas

Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure out what levers you need to pull to make it a go. 

But the canvas isn't a tool just for entrepreneurs or startups. In fact, we believe marketers should be intimately familiar with the business model...

Posted on June 18, 2019

43 Value Proposition Examples You’ll Want to Steal

Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.

Posted on June 07, 2019

The 6 Most Overlooked Components of a Marketing Plan

We know the hustle and bustle of marketing. It often seems like there’s never enough time to get everything done!

Posted on May 15, 2019

11 Inspirational B2B Marketing Examples (with Tips & Takeaways)

Is marketing just for flashy products that fly off the shelves? Or can it really make a difference for manufacturing companies? For leadership consultants? For service providers?

Posted on May 07, 2019

HubSpot for Startups: Good Deal or Costly Mistake?

As you launch your business, there are a million things you’re told you should do and think about.

Posted on February 01, 2019

How to Set Your 2019 Marketing Budget

One of the most common questions we get from business owners and executives is, “How much should I spend on marketing?

Posted on November 12, 2018

4 Key Takeaways: Recap from AMA Marketing Live

The world of marketing is moving so quickly, it can be difficult to keep your finger on the pulse of the industry. But that's exactly why our team hits the pause button every once in a while to attend events like AMA Marketing Week Live in Las Vegas.

Posted on October 11, 2018

Our Unexpected Top Takeaways from Inbound 18

Want to know the weirdest thing about the Inbound 18 conference in Boston last week?

Posted on September 12, 2018

Build Lead Generation as a Manufacturer with Research Reports

The world of manufacturing is extremely competitive and ever evolving.

Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned their marketing into the digital realm.

But that’s changing quickly.

Posted on August 17, 2018
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