In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, we're having to react to situations like COVID19, the never-ending election, and economic fallout, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.
Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects through the purchasing journey.
But, have you ever stopped to think about the different kinds of content we produce and how each type affects results? What’s Seth Godin trying to do with his blog that’s...
Are your customers using your product to its fullest potential? Chances are they’re not — and that’s dangerous for your bottom line.
One major reason customers stop using a product is because they’re not experiencing its full value. If they don’t understand your full feature set or aren’t sure how to use the tools in innovative ways, they aren’t as likely to stick around.
Are you over seeing your closest competitors outranking you on Google? Tired of cranking out content that never gets seen in search results? Do you wish your point of view was read and shared a lot more often?
Yah. You’re not alone.
TBD. Rescheduled. Postponed. Canceled. Eliminated. Demolished?!?!
Whatever you want to call it, our plans to connect have been changed. With health directives calling for increased distancing and governmental recommendations changing every day, marketers are turning to online events.
It’s no surprise. They’re a legitimate way to deliver value and unite with your customers.
But, tell us, just how...
Whether you like it or not, the COVID-19 fallout will be with us for a while. So much so that even when the curve begins to drop, we will still be seeing the effects of the virus in our company’s day-to-day operations.
All this to say, you can’t just ignore what is happening here and now. Why?
The B2B software as a service (SaaS) industry is relatively young — especially compared to other markets. With an entirely unique and rapidly changing business landscape, many SaaS marketers are still figuring out what works best for growing and scaling their company.
But despite the relatively immature marketing environment, B2B SaaS companies aren’t operating in complete darkness. In fact, the...
First described in Harvard Business Review in 2008, hypergrowth is “the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the losers.” It’s at this point where SaaS marketers reach a key turning point in their business — either tune in and take off or be taken out by the competition.
Posted on February 20, 2020
Can anyone be a thought leader? The short answer is yes.
One of the most important goals for a SaaS company is acquiring new customers. In fact, a study from Reply.io showed that new customer acquisition was the highest priority for more than 89% of SaaS companies – followed by existing customer renewals and upsell/add-on sales.