“If you write a blog post a week, you’ll have 52 more webpages by the end of the year that Google could show in search results.”
That’s one of the first things I heard about content marketing, and it’s a great representation of the prevailing ideas about how to succeed in the early days. In short: create a bunch of content and you’ll reap the rewards. The more content you create, the better.
What do new features, fireside chats, marketing debates, virtual meetups, and Oprah have in common? They were all at HubSpot’s INBOUND Conference 2021!
In the not-so-distant past, simply having a blog was enough to make you stand out from the crowd…and the competition. Regularly putting out content was like wearing a neon orange vest. People took notice.
Content marketing is an effective channel for most B2B companies - but getting started or knowing where to focus your efforts can be a challenge. It's about nailing down the role you want content to play in your marketing strategy and how you'll execute that strategy and stand out in a sea of digital clutter.
Without question, B2B video is the latest hot item in the marketing department. Brands like HubSpot, Slack, and Simple Strat (yes, shameless plug) are touting their success – and their results. But to be fair, we've been predicting this for a while. Why the buzz right now?
Investing in marketing and sales software like HubSpot is a big decision.
Companies using video see 41% more web traffic from search than non-video users. This alone proves that businesses that use online video see results.
Getting these results is
We’ll go over what good video marketing software should include and review a few of the most...
If you know that you need to do more marketing with video — but you aren’t sure where to start — then you’re not alone.People worldwide are relying on video more than ever before to develop personalized connections and build trust. But most companies are struggling to either get started in a way that leads to quick wins, or come up with a list of must-create videos that will make the sales and...
You’re a B2B tech company with a truly exceptional product, service, or solution.
It fills a need, solves a problem, and eases the pain of your target audience. So, in an effort to get some solid leads into your funnel, you launch a content marketing strategy to attract, engage, and delight potential customers.
The marketing is working! The leads are steady, consistent, and qualified. Revenue...
Why are you here? Most likely, it’s because the title intrigued you, and promised to meet your need — without explaining exactly how.
So, what makes one blog post title more effective than another? And what are the keys to crafting winning blog post titles that inspire readers to invest their time in the content you’ve created?
Simply put, “outstanding blog titles promise the reader value in a...
