How many actions does it take before a lead converts into a customer?
Some of the most common issues we see when evaluating clients' use of HubSpot stems from issues with how they use deals and deal stages. Data cleanliness, user adoption, forecasting accuracy, are all impacted by how you use deals.
Thankfully, as common as these mistakes are, they’re avoidable — and reversible.
HubSpot recently wrapped up its Inbound 2022 conference, and there’s a lot to unpack! While the goal was keeping a finger on the pulse of what’s next in business, and needless to say we came away knowing there are some substantial shifts coming.
Posted on September 23, 2022
by
Ali Schwanke
Email isn’t dead. In fact, 59% of B2B marketers say email is their most effective channel for revenue generation — something many businesses learned as pandemic lockdowns forced everyone to get better at digital marketing.
Before we dive into the full HubSpot Sequences explanation, do you know how many emails it takes to make a sale?
When people come to your website, a live chat box is a powerful way to engage with them. You can answer their questions to make them more confident in a purchase, you can help existing customers with your product, or you can provide helpful information if they’re early in their buying journey.
Posted on June 06, 2022
For marketers, tool integration is essential for tracking performance (and for saving precious time). While Zoom has become the go-to platform for audio and video conferencing, its webinar features are limited for marketing purposes. This means many businesses want to integrate Zoom with HubSpot, so the data can be synced with HubSpot’s CRM.
The importance of content marketing is common knowledge: yes, businesses need to consistently publish valuable content if they hope to see success. But there's a catch.
“If you write a blog post a week, you’ll have 52 more webpages by the end of the year that Google could show in search results.”
That’s one of the first things I heard about content marketing, and it’s a great representation of the prevailing ideas about how to succeed in the early days. In short: create a bunch of content and you’ll reap the rewards. The more content you create, the better.
What do new features, fireside chats, marketing debates, virtual meetups, and Oprah have in common? They were all at HubSpot’s INBOUND Conference 2021!