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Simple Strat Blog

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Ali Schwanke

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Recent Posts

Top 26 HubSpot Hacks for Marketing Pros

If you've invested in HubSpot Marketing Hub, you know the promise: powerful growth, streamlined processes, a happy team. But let's be real – there's a TON of info out there on HubSpot.

Posted on February 23, 2024

What to Put On The Homepage of Your Website: The Must-Have List

You've set up your homepage so it's visually stunning and reflects your brand. You launch the site, and promote it, and yet… crickets. Even with traffic, no leads are showing up. Your website's homepage now seems like a sports car without an engine: it might look great, but it's not getting you anywhere.

It's a problem we see all the time: people get carried away wanting to put everything on...

Posted on February 13, 2024

Common Website Mistakes: 15 Things Costing You Conversions

You've put in countless hours, effort, and resources into your website, expecting it to be a lead-generating powerhouse. Yet, despite your best efforts, the leads are just not coming in. You might even have some decent traffic, but if none of it’s converting, what’s the point?

Posted on February 12, 2024

Want a High-Converting Website? Follow this Framework

How would you classify your website -  is it a sales and marketing engine powering your growth? is Or merely a digital placeholder on the web?

Unfortunately, many of the websites in today's B2B market are still falling short. They might look pretty, but they're not driving significant volume of leads or supporting sales in the way that they should. It's not high-converting website. It's actually...

Posted on January 23, 2024

Top 21 HubSpot Hacks for Salespeople

Whether you're a HubSpot veteran or just getting started, a sales manager or an SDR, these videos are packed with easy-to-follow, practical advice that’ll make your sales life a whole lot easier and more efficient.

Posted on January 10, 2024

Top 21 HubSpot Hacks Tutorials for Beginners

Using HubSpot massively upgrades your capabilities across marketing, sales, operations, and more. It provides you with a level of visibility and automation that improves the way you do business. However, navigating it for the first time can be overwhelming.

Posted on January 09, 2024

Tagged HubSpot

Thought Leadership: The Ultimate Guide (with Examples)

It’s getting harder to stand out and build engagement online, especially as AI helps create an ocean of web content that all sounds vaguely the same. However, there's still a reliable strategy to gain influence, build awareness, and generate engagement with your content — a strategy that AI still struggles to beat, because it requires originality — and that’s thought leadership. 

Posted on October 18, 2023

Marketing Collateral: The Ultimate Guide (With Examples)

When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?

Posted on October 18, 2023

Being a Guest on a Podcast: 7 Ways to Promote Your Interview

Being a guest on a podcast is an excellent opportunity to place your brand in front of new audiences. It builds your network and allows you to lend a voice to your thought leadership and expertise. It can even serve as a way to build an audience for your own podcast.

Posted on September 25, 2023

How AI Will Help (and Harm) Sales Teams

If you’re not using AI to increase your sales team’s productivity, you’re going to fall behind. That said, HOW you use AI in sales matters just as much as whether or not you’re using it.

Posted on August 31, 2023

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