Your personal brand as a business owner, entrepreneur, or marketer is very important as people are “googling you” whether you like it or not. It’s important that they find a reputation and presence online that accurately represents what you know, the value you provide, and how they can connect with you.
Ali Schwanke
Recent Posts
Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down.
Posted on April 10, 2018
Tagged Public Relations, Inbound Marketing
If you do a quick search for "sales tips", you'll get more than 1.5 million results. Whoa. It's safe to say there's a wealth of information out there for how to get better at sales, whether you're in sales or not.
Posted on March 19, 2018
Tagged Sales Tools, Sales
No matter how much effort you put into a single marketing campaign or initiative, you should always be looking for ways to maximize your efforts. And this is the power of strategic partners.
Posted on March 06, 2018
If you're reading this article, it’s safe to assume that you know some SEO basics. And you likely understand the correlation between SEO and organic traffic to your website.
You're blogging regularly, selecting the perfect keywords, optimizing the title, body, and image. Yet, you’re still having trouble climbing to the first page on Google.
Posted on February 27, 2018
Tagged SEO, Inbound Marketing
The manufacturing industry gets more competitive each and every day. Whether you’re trying to increase or maintain market share, acquire new customers, or bridge relationships with new distributors, you need a strategic marketing approach and the right type of content and tools to achieve your goals.
Posted on February 09, 2018
Tagged Marketing Strategy
Video marketing is on every marketer's to-do list for 2018. But how do you do it well?
Though video is a must-have medium, many companies still don't have a video resource in-house. But that's okay. The 33 video marketing tips in this article will help you produce better video for your company while learning a few things along the way.
These tips were originally presented at...
Posted on January 16, 2018
Tagged Video Marketing
Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.
Posted on January 12, 2018
Tagged Video Marketing, Marketing Strategy
Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.
It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.
But potential customers want proof.
Posted on December 15, 2017
Scroll through Instagram and you'll find yourself in a sea of photos and videos featuring beautiful travel photos, coffee shops, fashion and handbags, cycling and outdoor adventures, and more. It's easy to get sucked into the visual experience of this powerful platform.
Posted on October 17, 2017
Tagged Content Marketing, Social Media