Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.
Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.
It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.
But potential customers want proof.
Scroll through Instagram and you'll find yourself in a sea of photos and videos featuring beautiful travel photos, coffee shops, fashion and handbags, cycling and outdoor adventures, and more. It's easy to get sucked into the visual experience of this powerful platform.
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Brought to you by Simple Strat at the 2017 B2B Expo at Pinnacle Bank Arena and sponsored by Allo! The line up for the show is chronicled below. It's going to be a great day and PACKED with great advice!
For B2B marketing, the sales cycle has changed significantly over the last decade. While no longer reserved to using only trade shows, cold calling, and industry vertical publications, today’s B2B prospects are heavily influenced by personal recommendations from fellow professionals, online reviews, social content, podcasts, blogs, and more.
This includes a powerful sales and marketing tool...
At Simple Strat, we’re a certified Hubspot agency partner – which means we believe wholeheartedly in the Inbound Marketing methodology to generate leads through content. We’re one of the few certified agencies in the Midwest, which means we need to stay up on the latest trends and changes in the industry in order to generate results for our clients.
Any business traveler can tell you that planning is the key to a successful trip. You have to know where you want to go, how long it will take you, and what you plan on doing once you get there.
This is easy to realize when it comes to travel, but it’s often missed when it comes to strategically growing a business through marketing.
While it’s difficult to pinpoint why many business owners or...
That’s a tough question to answer.
Because everyone has a different definition of marketing – one that’s typically defined by an individual’s experience with products or services, such as a Target ad or a radio commercial for an upcoming concert.
At a basic level, the difference between marketing strategy and marketing plan comes down to purpose and application.
Marketing strategy is driven by your business strategy -- where you want to go, what market you'll serve, how you'll go to market with your products, etc. A marketing plan is goal-driven activities and tactics to help you achieve that vision.
But let's break it down a bit...