Your personal brand as a business owner, entrepreneur, or marketer is very important as people are “googling you” whether you like it or not. It’s important that they find a reputation and presence online that accurately represents what you know, the value you provide, and how they can connect with you.
Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down.
If you do a quick search for "sales tips", you'll get more than 1.5 million results. Whoa. It's safe to say there's a wealth of information out there for how to get better at sales, whether you're in sales or not.
No matter how much effort you put into a single marketing campaign or initiative, you should always be looking for ways to maximize your efforts. And this is the power of strategic partners.
If you're reading this article, it’s safe to assume that you know some SEO basics. And you likely understand the correlation between SEO and organic traffic to your website.
You're blogging regularly, selecting the perfect keywords, optimizing the title, body, and image. Yet, you’re still having trouble climbing to the first page on Google.
The manufacturing industry gets more competitive each and every day. Whether you’re trying to increase or maintain market share, acquire new customers, or bridge relationships with new distributors, you need a strategic marketing approach and the right type of content and tools to achieve your goals.
Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.
Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.
It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.
But potential customers want proof.
Scroll through Instagram and you'll find yourself in a sea of photos and videos featuring beautiful travel photos, coffee shops, fashion and handbags, cycling and outdoor adventures, and more. It's easy to get sucked into the visual experience of this powerful platform.