Simple Strat Blog

What do new features, fireside chats, marketing debates, virtual meetups, and Oprah have in common? They were all at HubSpot’s INBOUND Conference 2021!

In the not-so-distant past, simply having a blog was enough to make you stand out from the crowd…and the competition. Regularly putting out content was like wearing a neon orange vest. People took notice.

Content marketing is an effective channel for most B2B companies - but getting started or knowing where to focus your efforts can be a challenge. It's about nailing down the role you want content to play in your marketing strategy and how you'll execute that strategy and stand out in a sea of digital clutter.

Without question, B2B video is the latest hot item in the marketing department. Brands like HubSpot, Slack, and Simple Strat (yes, shameless plug) are touting their success – and their results. But to be fair, we've been predicting this for a while. Why the buzz right now? 

Investing in marketing and sales software like HubSpot is a big decision. 

Companies using video see 41% more web traffic from search than non-video users. This alone proves that businesses that use online video see results.

Getting these results is easy, if you have the right software. Knowing which platform to use can be a challenge in itself, so we did the research for you.

We’ll go over what good video marketing software should include and review a few of the most...

If you know that you need to do more marketing with video — but you aren’t sure where to start — then you’re not alone.People worldwide are relying on video more than ever before to develop personalized connections and build trust. But most companies are struggling to either get started in a way that leads to quick wins, or come up with a list of must-create videos that will make the sales and...

In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, we're having to react to situations like COVID19, the never-ending election, and economic fallout, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.

Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects through the purchasing journey.

But, have you ever stopped to think about the different kinds of content we produce and how each type affects results? What’s Seth Godin trying to do with his blog that’s...

What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it?

Delivering value via content is especially important at the beginning of the customer journey — when prospects are just getting to know you and learning how you can solve their problems.