Simple Strat Blog

Investing in marketing and sales software like HubSpot is a big decision. 

Companies using video see 41% more web traffic from search than non-video users. This alone proves that businesses that use online video see results.

Getting these results is easy, if you have the right software. Knowing which platform to use can be a challenge in itself, so we did the research for you.

We’ll go over what good video marketing software should include and review a few of the most...

If you know that you need to do more marketing with video — but you aren’t sure where to start — then you’re not alone.People worldwide are relying on video more than ever before to develop personalized connections and build trust. But most companies are struggling to either get started in a way that leads to quick wins, or come up with a list of must-create videos that will make the sales and...

In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, we're having to react to situations like COVID19, the never-ending election, and economic fallout, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.

Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects through the purchasing journey.

But, have you ever stopped to think about the different kinds of content we produce and how each type affects results? What’s Seth Godin trying to do with his blog that’s...

What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it?

Delivering value via content is especially important at the beginning of the customer journey — when prospects are just getting to know you and learning how you can solve their problems.

Whether you like it or not, the COVID-19 fallout will be with us for a while. So much so that even when the curve begins to drop, we will still be seeing the effects of the virus in our company’s day-to-day operations.

All this to say, you can’t just ignore what is happening here and now. Why? 

Marketers everywhere are talking about COVID-19. Let’s be honest, who isn’t talking about it? We all know why. Obeying our social responsibilities is wreaking havoc on the way we operate our businesses and go about our lives. With sudden restrictions on face-to-face interactions, limited resources working from home, and skeleton crews in the office (or nobody in the office at all), marketers have...

Can anyone be a thought leader? The short answer is yes.

One of the most important goals for a SaaS company is acquiring new customers. In fact, a study from Reply.io showed that new customer acquisition was the highest priority for more than 89% of SaaS companies – followed by existing customer renewals and upsell/add-on sales.