HubSpot has a ton of helpful and convenient integrations, but the sheer number can be overwhelming at first. There are over 1,670 options and counting in their app marketplace!
Below we’ve curated some favorites that our clients get a lot of value from, and that we believe you will too.
Before we dive into that though, a word of caution: not everyone builds their app integration with the same quality standards, so it can be hard to grasp the real value and limitations of an integration just by looking at the app page in HubSpot.
For example, Instantly’s integration only allows you to pull lists from HubSpot into Instantly, so it’s not a two-way sync (which many users expect). Others, like Pipedrive or Bullhorn, require the Ops Hub Starter package for any custom field syncs.
To avoid surprises, we recommend setting up a sandbox environment to test any integration before deploying it to your broader system. Some integrations may be limited or require additional costs for custom features, making them less useful than they appear.
Our team can also vet and help you explore integrations, since at this point we’ve set these up hundreds of times for clients. Without further ado, here are some integrations you’ll want to consider.
The essential HubSpot integrations for every team
Zapier
If your tech stack doesn't integrate well or the integrations are too limited, Zapier can usually fill the gap. Automate your workflows by connecting HubSpot to over 1,000 apps via Zapier, letting you save a ton of time bouncing between apps.
Gmail
Bring HubSpot right into your Gmail inbox! This integration improves productivity by eliminating the need to switch between your HubSpot and Gmail (Google Workspace) accounts. You get all of HubSpot’s email functionality inside your Google account, making it easier to manage emails, track communications, and stay organized without leaving Gmail. You can also use HubSpot templates from within Gmail!
Google Calendar
Stay on top of your schedule and never miss an appointment. When you log a meeting in HubSpot, it’s automatically added to your Google Calendar and invites are sent to guests, so you don’t have to worry about double bookings. Plus, any meeting created in Google Calendar that includes a HubSpot contact will show up on that contact's record timeline in HubSpot, making it easier to keep track of interactions.
Zoom
This integration lets you schedule Zoom meetings directly from HubSpot, automatically adding meeting details to your contact records. It makes tracking your interactions easy and keeps everything organized, so you can focus on the conversation instead of the logistics.
You can also sync your Zoom webinars with HubSpot with a little extra setup that results in some extra capabilities for marketing and sales..
Slack
Get HubSpot notifications and tasks in Slack when you set up this integration, and create HubSpot tasks directly from Slack messages, linking them to contacts, companies, or deals. This means less switching between platforms and fewer forgotten tasks. Use Slack slash commands to quickly pull up HubSpot info like contacts and tasks, saving you time.
Word of advice: avoid notification overload by adjusting settings to reduce redundant Slack and email alerts, keeping your workflow smooth and organized.
Sales team favorites
LinkedIn Sales Navigator
Integrating HubSpot with LinkedIn Sales Navigator lets you match contact records with LinkedIn profiles directly in HubSpot. This makes it easy to send connection requests and messages without leaving the platform, streamlining your networking and outreach efforts. You can expand its capabilities with Hublead.
Salesforce
Since so many people are migrating to HubSpot from Salesforce, there's often a need to retain some aspect of their Salesforce setup. HubSpot's Salesforce integration is by far the most robust and effective integration HubSpot has created. It allows seamless data synchronization and ensures that your sales and marketing teams can continue to leverage the strengths of both platforms without missing a beat.
Apollo
Get seamless data synchronization and improve sales workflows by integrating Apollo with HubSpot. Sales teams can centralize their outreach efforts to be directly from HubSpot, improving data accuracy and increasing productivity. This integration helps your sales team improve sales activity tracking and manage leads more productively.
CallRail
The HubSpot-CallRail integration centralizes lead management and provides comprehensive tracking and analytics. It enables sales teams to track the effectiveness of their marketing campaigns, understand lead sources, and improve conversion rates. The integration also helps in managing and analyzing call data directly within HubSpot, with less time spent logging it.
Vidyard for 1-to-1 Meetings
Vidyard integrates with HubSpot to allow sales reps to create, send, and track personalized video messages directly from HubSpot, with detailed analytics on video engagement. Sales reps can record and send customized video messages, making outreach more engaging and tailored to each prospect's needs.
Chili Piper
Chili Piper’s HubSpot integration lets sales teams automate the scheduling process and improve lead-to-meeting conversion rates. This reduces manual work and helps make sure leads are promptly followed up with. The integration also helps in tracking meeting outcomes and optimizing sales workflows.
PandaDoc
Integrate PandaDoc with HubSpot to automate document creation and management. This simplifies the sales process, reduces manual work, and ensures quick, secure handling of proposals, quotes, and contracts.
Popl
The Popl integration for HubSpot is a great tool for businesses that rely on events and networking to drive sales. It syncs contact info from Popl digital business cards straight into HubSpot's CRM, making lead management and follow-up a breeze. Check out these key features and benefits:
Marketers’ favorites
Databox
Integrate Databox with HubSpot to embed custom dashboards directly within the platform. Access real-time analytics and track key metrics, extending the reporting capabilities beyond HubSpot’s already-powerful reporting.
Softr
Enable custom, no-code portals with tool, along with more internal tools, and advanced forms using HubSpot CRM data. This integration allows marketers to create personalized customer experiences, streamline data management, and improve team collaboration.
SurveyMonkey
This integration allows users to create and distribute surveys within SurveyMonkey and sync responses with HubSpot's CRM. Gather valuable feedback from customers and prospects to understand their needs, enhance satisfaction, and drive sales with better insights.
Canva
The Canva Button in HubSpot allows users to create and publish graphics directly within the HubSpot platform. This integration saves time by eliminating the need to switch between tools, making it easier to design and distribute marketing assets like ads, banners, and social graphics. It also ensures brand consistency by providing access to Canva's extensive library of templates and design elements.
HubSpot for WordPress
If you haven’t migrated from WordPress to HubSpot Content Hub yet, you can still turn your site visitors into customers by integrating HubSpot’s lead capture forms, live chat, and contact management tools directly into your WordPress site. All your leads sync with HubSpot, making it easy to track and nurture them.
Kixie
Kixie might be the best VOIP and SMS tool available, and it integrates seamlessly with HubSpot. This integration makes communication a breeze to boost marketing and sales effectiveness and productivity, because you can manage calls and texts directly within HubSpot, enabling faster response times and better tracking.
LinkedIn Ads
Using LinkedIn Ads through HubSpot is a great way to generate leads and drive traffic. The integration makes it easy to create, manage, and analyze ad campaigns within HubSpot. Target specific audiences with CRM data, create seamless lead capture forms, and use HubSpot's analytics to optimize your ads for better results and higher conversion rates.
Turn HubSpot into your business command center
Getting all your integrations set up and running smoothly can be a bit of a challenge if you’re not well-acquainted with the HubSpot platform. Each tool has its own quirks, and making sure they all work together seamlessly can take a little forethought and tinkering. Plan carefully and test thoroughly to get the best results, or consider speaking to a HubSpot expert.