Before we dive into the full HubSpot Sequences explanation, do you know how many emails it takes to make a sale?
For marketers, tool integration is essential for tracking performance (and for saving precious time). While Zoom has become the go-to platform for audio and video conferencing, its webinar features are limited for marketing purposes. This means many businesses want to integrate Zoom with HubSpot, so the data can be synced with HubSpot’s CRM.
The importance of content marketing is common knowledge: yes, businesses need to consistently publish valuable content if they hope to see success. But there's a catch.
“If you write a blog post a week, you’ll have 52 more webpages by the end of the year that Google could show in search results.”
That’s one of the first things I heard about content marketing, and it’s a great representation of the prevailing ideas about how to succeed in the early days. In short: create a bunch of content and you’ll reap the rewards. The more content you create, the better.
What do new features, fireside chats, marketing debates, virtual meetups, and Oprah have in common? They were all at HubSpot’s INBOUND Conference 2021!
In the not-so-distant past, simply having a blog was enough to make you stand out from the crowd…and the competition. Regularly putting out content was like wearing a neon orange vest. People took notice.
Content marketing is an effective channel for most B2B companies - but getting started or knowing where to focus your efforts can be a challenge. It's about nailing down the role you want content to play in your marketing strategy and how you'll execute that strategy and stand out in a sea of digital clutter.
Without question, B2B video is the latest hot item in the marketing department. Brands like HubSpot, Slack, and Simple Strat (yes, shameless plug) are touting their success – and their results. But to be fair, we've been predicting this for a while. Why the buzz right now?
Investing in marketing and sales software like HubSpot is a big decision.
Companies using video see 41% more web traffic from search than non-video users. This alone proves that businesses that use online video see results.
Getting these results is
We’ll go over what good video marketing software should include and review a few of the most...