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HubSpot Tutorial for Beginners: Everything You Need to Know

HubSpot is a powerful vehicle for driving business growth: it can make your team faster and more profitable, and can smoothly replace that carelessly cobbled collection of platforms you used to call a tech stack.

But with so many tools packed in, HubSpot can be overwhelming. Whether you're new to HubSpot or you just need a refresher, we created a guided tour through the platform, so you know what...

Posted on August 02, 2023

Tagged HubSpot

Using Content for Top-of-Funnel Marketing (Plus Examples)

What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it?

Delivering value via content is especially important at the beginning of the customer journey — when prospects are just getting to know you and learning how you can solve their problems.

Posted on July 12, 2023

Creating a Content Funnel – When and Where to Start

Embarking on the journey to develop a content marketing strategy can be daunting. A well-built content funnel is a powerful tool for establishing thought leadership and generating leads, but a quick glance at many content marketing how-tos can be an overwhelming experience.There are seemingly thousands of (sometimes conflicting) best practices, frameworks, infographics, theories, and case...

Posted on June 22, 2023

HubSpot Lead Scoring 101: Finding Quality Leads

You’ve heard the old adage: quality over quantity. You might have a torrent of leads coming in, but the excitement fades quickly when few are actually turning into paying customers.

Posted on June 13, 2023

Tagged HubSpot

When to Use Marketing Emails versus Sales Emails in HubSpot

Your business is growing, and you're exploring the vast ocean of opportunities that HubSpot offers to help you engage with your customers effectively. But if you’re like many users, you may find yourself confused about the different email types nested in different sections of HubSpot. 

Posted on April 11, 2023

How to Use ChatGPT for Marketing (with Prompts)

Marketers often face limited time and resources to run effective content marketing programs. With so much to do and so little time, it can be overwhelming to regularly deliver fresh content and execute marketing strategies.

With the release of ChatGPT late in 2022, it almost seemed like the struggle was over. 

Posted on April 05, 2023

ChatGPT and SEO: 7 AI Mistakes That Wreck Your Traffic

And How Intelligent Content Marketers Can Get Better Results with AI-Generated Content

If you’ve only dabbled in ChatGPT, or you’re getting most of your information from Twitter or clickbait YouTube videos, you might be thinking you’re about to release a torrent of new blogs that will drive up your search ranking in record time.

Big mistake.

Posted on April 05, 2023

The Ultimate Guide to Podcast Marketing for B2B Companies

Podcasts can help your business connect with your target audience in a unique and engaging way. By providing valuable and informative content, you can build a loyal listenership, raise brand awareness, generate leads, and drive business growth. 

Posted on March 20, 2023

HubSpot Pricing and 8 Steps to Picking the Right Package

Exploring a tool like HubSpot but wondering how to decide between an endless collection of plans?

It can be confusing to navigate through all of the feature and "levels" that HubSpot offers, so this post should help you better understand HubSpot pricing structures, and which package makes the most sense for your organization.

Posted on March 15, 2023

What is HubSpot Meetings and How Do I Use It?

Communication is key to achieving business success. Thanks to the digital age, communication tools have expanded into a wide range of possibilities.

The HubSpot Meetings tool is one that sales teams and business executives can use to not only streamline communications, but to also eliminate the friction that often leads to missed sales opportunities.

Posted on March 14, 2023

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