In talking with hundreds of business owners over the years, there’s one question that continues to come up. Especially in today’s world where it feels like marketing is changing so fast, consumers are in the driver’s seat, and it’s easy to pour money into things that fall flat.
There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the halfway point, or year-end.
Communication has changed drastically over the last decade. Even just a few years ago, email was merely a channel of words and a few images to make it look more engaging and creative.
If you’re reading this article, you’re probably no stranger to the sales funnel.
The sales funnel is a pretty easy concept -- lots of people come in as leads at the top, they go through a series of steps, and a few people drop out the bottom as customers. Easy, right?
Where it gets a little murky is how you classify people as they move through the funnel. This is where we start to hear terms...
In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions.
Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing.We understand that. But the investment conversation becomes much easier when you have metrics associated with your marketing so you can see what its doing for your organization and how its contributing to the bottom...
Being a guest on a podcast is an excellent opportunity to place your brand in front of new audiences. It builds your network and allows you to lend a voice to your expertise.
Want to grow your thought leadership efforts, but not sure where to start?
Let us save you some time.
We’ve chronicled some of our favorite thought leaders in the marketing, business, and multimedia spaces and pulled together a list of 10 that are worthy to watch. By watching and observing these individuals, hopefully you’ll get some ideas of your own!
Your personal brand as a business owner, entrepreneur, or marketer is very important as people are “googling you” whether you like it or not. It’s important that they find a reputation and presence online that accurately represents what you know, the value you provide, and how they can connect with you.
Rebranding a company or product is an amazing experience.
Who doesn't love reinventing something? It's exciting and fresh. It gives you a chance to make your mark and be a part of creating the future of your brand.
The only problem? Rebranding is usually a gigantic waste of time and money.