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Simple Strat Blog

Simple Strat Blog

Building A Better Sales Funnel with the Power of Video

What if you had a chance to nearly double your sales? Well, there’s one way you can. According to a recent study cited by Adobe, online shoppers are 1.81 times more likely to buy when they view a demo video.

Now we aren’t saying that you can just throw a video on your website and get twice as many sales, but we do know that the stat above is just one of many that prove the need for video in...

Posted on November 14, 2017

Marketing Collateral: The Ultimate Guide

When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?

Introducing the Ultimate Guide to Marketing Collateral. In this article, we take the most common types of marketing collateral and define them - what they are and when to use them. We'll also show you...

Posted on February 14, 2017

Should I hire a marketing agency?

Hiring a marketing agency can seem like a dooming task that involves a lot of red tape and scary contracts. In reality, it’s just meeting with a few cool people (our judgement may be biased) over a cup of coffee and talking about your business’ successes and challenges.

Every business wants to be the best they can, but sometimes there’s just one piece missing. Over our cup of joe, we’ll...

Posted on January 13, 2017

Top Sales Tips From a National Sales Expert

When working on marketing strategy and planning, you inevitably find yourself talking about sales and sales tips. After all, that's what marketing leads to, right?

To provide additional value in this area, we decided to sit down with a national sales expert. Well, actually, we tweeted him a request, and then we skyped the interview. But you get the idea.

Posted on December 02, 2016

How to Attract Customers to Your Business

No matter how great your idea is, you need customers in order to survive. In fact, many statistics show that failure of market/product fit is one of the leading reasons why startups fail. Near the top of that list you’ll also find inability to sell, along with cash flow issues — both of which can be redeemed if you have the right customers paying you for your product or service.

Posted on December 26, 2015

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