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Simple Strat Blog

Simple Strat Blog

How to Write a Case Study That Helps You Close More Deals

Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.

It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.

But potential customers want proof.

Posted on December 15, 2017

The Guide to Adding Video to Your Sales Process... And Killing It

Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera.

If you are, you’re way ahead of most salespeople out there – and your commissions probably reflect that. If you’re not, don’t worry. There’s still time to add video to your sales process, but not much. Video isn’t the...

Posted on December 07, 2017

6 Factors That Will Affect Your Video SEO in 2018 and Beyond

People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.

Posted on November 27, 2017

Building A Better Sales Funnel with the Power of Video

What if you had a chance to nearly double your sales? Well, there’s one way you can. According to a recent study cited by Adobe, online shoppers are 1.81 times more likely to buy when they view a demo video.

Now we aren’t saying that you can just throw a video on your website and get twice as many sales, but we do know that the stat above is just one of many that prove the need for video in...

Posted on November 14, 2017

Why Top Marketers are Using Facebook Groups for Business

As a business, it can be hard to interact and collaborate with others.

We’re all busy. Not everyone has time for workshops, meetings, or even a quick phone call.

You may find yourself saying, “If only there was a way to interact with other organizations without having to wade through all the other social media posts and market my company at the same time...”

In fact, there is.

Posted on November 06, 2017

Tagged Social Media

Instagram Feed Ideas and Examples for B2B Marketing

Scroll through Instagram and you'll find yourself in a sea of photos and videos featuring beautiful travel photos, coffee shops, fashion and handbags, cycling and outdoor adventures, and more. It's easy to get sucked into the visual experience of this powerful platform. 

Posted on October 17, 2017

10x10 Show Livestream at the Lincoln B2B 2017

Join us LIVE on Facebook for the 10x10 show!

Brought to you by Simple Strat at the 2017 B2B Expo at Pinnacle Bank Arena and sponsored by Allo! The line up for the show is chronicled below. It's going to be a great day and PACKED with great advice! 

Posted on October 17, 2017

6 Tips on How to Use LinkedIn for Business

For B2B marketing, the sales cycle has changed significantly over the last decade. While no longer reserved to using only trade shows, cold calling, and industry vertical publications, today’s B2B prospects are heavily influenced by personal recommendations from fellow professionals, online reviews, social content, podcasts, blogs, and more.

This includes a powerful sales and marketing tool...

Posted on October 10, 2017

Tagged Social Media

Why 20,000 Marketers Flew to Boston #Inbound17 Recap

At Simple Strat, we’re a certified Hubspot agency partner – which means we believe wholeheartedly in the Inbound Marketing methodology to generate leads through content. We’re one of the few certified agencies in the Midwest, which means we need to stay up on the latest trends and changes in the industry in order to generate results for our clients.

Posted on October 06, 2017

How to Leverage HubSpot's New Tool: Stop Hiding Your Best Content

One of our favorite perks of being a certified HubSpot Partner agency is that we get early access to their newest features and tools. Over the summer, we got to play with the new HubSpot Content Strategy tool and we’re in love. 

The Content Strategy tool is a part of the marketing platform. But, while the tool itself is pretty cool, the best thing about it is what it represents. With the...

Posted on October 03, 2017

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