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Simple Strat Blog

Simple Strat Blog

Manufacturing Marketing: 3 Common Marketing Mistakes

The manufacturing industry gets more competitive each and every day. Whether you’re trying to increase or maintain market share, acquire new customers, or bridge relationships with new distributors, you need a strategic marketing approach and the right type of content and tools to achieve your goals.

Posted on February 09, 2018

Building Buyer Personas: Interview Questions, Examples, and Template

As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...

Posted on January 23, 2018

A Beginner's Guide to Influencer Marketing

Influencer Marketing. It’s all around us. From blogs to social media, it has worked its way into all of our various marketing channels. You see it on the trending page on YouTube, the explore page on Instagram, and retweeted all over our twitter pages.

Posted on January 18, 2018

33 Video Marketing Tips for Success

Video marketing is on every marketer's to-do list for 2018. But how do you do it well? 
 
Though video is a must-have medium, many companies still don't have a video resource in-house. But that's okay. The 33 video marketing tips in this article will help you produce better video for your company while learning a few things along the way. 
 
These tips were originally presented at...
Posted on January 16, 2018

Video Marketing Guide: How to use video to market your business

Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.

Posted on January 12, 2018

Tips for Building Rapport in Sales by Using Video

Building rapport is all about being authentic and human.

By definition, rapport is “a relationship marked by mutual understanding and trust.” Establishing those kinds of relationships is what sales people have been trying to do for years, with varying degrees of success. But in this digital, global world, we can’t rely on the same rapport-building tactics that worked for them just a couple...

Posted on January 04, 2018

How to Write a Case Study That Helps You Close More Deals

Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.

It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.

But potential customers want proof.

Posted on December 15, 2017

The Guide to Adding Video to Your Sales Process... And Killing It

Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera.

If you are, you’re way ahead of most salespeople out there – and your commissions probably reflect that. If you’re not, don’t worry. There’s still time to add video to your sales process, but not much. Video isn’t the...

Posted on December 07, 2017

6 Factors That Will Affect Your Video SEO in 2018 and Beyond

People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.

Posted on November 27, 2017

Building A Better Sales Funnel with the Power of Video

What if you had a chance to nearly double your sales? Well, there’s one way you can. According to a recent study cited by Adobe, online shoppers are 1.81 times more likely to buy when they view a demo video.

Now we aren’t saying that you can just throw a video on your website and get twice as many sales, but we do know that the stat above is just one of many that prove the need for video in...

Posted on November 14, 2017

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