Simple Strat Blog

Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera.

If you are, you’re way ahead of most salespeople out there – and your commissions probably reflect that. If you’re not, don’t worry. There’s still time to add video to your sales process, but not much. Video isn’t the...

People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.

What if you had a chance to nearly double your sales? Well, there’s one way you can. According to a recent study cited by Adobe, online shoppers are 1.81 times more likely to buy when they view a demo video.

Now we aren’t saying that you can just throw a video on your website and get twice as many sales, but we do know that the stat above is just one of many that prove the need for video in your...

For B2B marketing, the sales cycle has changed significantly over the last decade. While no longer reserved to using only trade shows, cold calling, and industry vertical publications, today’s B2B prospects are heavily influenced by personal recommendations from fellow professionals, online reviews, social content, podcasts, blogs, and more.

This includes a powerful sales and marketing tool that...

Inspiration is no stranger in the fitness industry and it’s no stranger to website design either. We searched and searched and narrowed down a list of 17 kickass fitness websites and themes that are gold medal worthy!  

Can you name the last time you tried something new without being told about it by a friend?

It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process.

From encouraging your customers to review your products to including them in referral programs, there’s a variety of...

Getting the most out of your advertising budget is more than just clicking boost on your Facebook posts. Optimizing the text (copy), images, and audiences is the key to success.

 “Do it for the ‘gram!” While some social media Story posts may not have started as the best idea, there are some that really catch on. It’s not always easy coming up with unique AND engaging content for marketing your business (especially when there’s multiple ways to share it), and social posts are no exception.

That's why we’ve put together a quick review of the differences between the social...

Everyone uses GPS, Maps, Google Maps, or even Siri to get from one place to the next. Every time we go somewhere for the first time, we map out our route and plan our trip accordingly. 

With a detailed route, our journey goes smooth and we know exactly where we’re headed. So why not do the same thing for the journey your customers take to purchasing your product? 

Now that we live in the wonderful world of video, businesses and C-Level executives are wanting to see if it’s paying off. ROI (return on investment) is always a key determining factor when it comes to budgets and allocations. But with video, determining ROI can be tricky.

We’re going to focus on four stats that you can track to help you determine if your video marketing efforts are worth their...