In the world of marketing it can be a challenge to know if something is a fad...or here to stay.
When we start talking about branding, there’s a lot of jargon out there. You need a brand guide, a value proposition, brand positioning, brand personality, brand experience...the list goes on and on. But what do you actually need to build an impactful brand? And where should you start?
A single tactic won’t solve your marketing challenges. If you’re trying to move the needle by posting a new blog every week or hosting webinars without thinking about the strategy behind it, you’ll be working to get your tactics out the door rather than putting them to work for you.
As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their marketing dollars go—and to see that investment drive results for their business.
Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure out what levers you need to pull to make it a go.
But the canvas isn't a tool just for entrepreneurs or startups. In fact, we believe marketers should be intimately familiar with the business model...
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.
Think back to a time when you didn’t have all of your facts straight. Maybe it led to an awkward foot-in-mouth moment, an argument, or being late for an event.
We know the hustle and bustle of marketing. It often seems like there’s never enough time to get everything done!
The beauty of LinkedIn compared to other social networks is that people are there to network. So, when you’re looking to build your personal thought leadership and make important connections, LinkedIn is the perfect place to start.
Hundreds of times in your professional life, you're going to be asked -- "So, what do you do?"
Not knowing the answer to this powerful question can make or break your first impression with another person.