Email isn’t dead.
Tyler Samani-Sprunk
Recent Posts
Exploring a tool like HubSpot but wondering how much it costs and what you get?
It can be confusing to navigate through all of the feature and "levels" that HubSpot offers, so this post should help you better understand HubSpot pricing and which package to choose.
Posted on August 28, 2019
Tagged HubSpot, Inbound Marketing, Sales Tools
How B2B buyers make decisions is changing quickly. Rather than spending their time on the phone or meeting in person, according to a report by Forrester, 68% of B2B customers prefer to research independently online.
Posted on August 08, 2019
Tagged Marketing Strategy, Marketing Plan
Is your value proposition a clear reflection of what your company does and the benefits you offer? Or is it nothing more than a vague statement that could apply to your company….and ten other companies, too?
Posted on July 26, 2019
Tagged Marketing Strategy, Branding, Marketing Plan
In the world of marketing it can be a challenge to know if something is a fad...or here to stay.
Posted on July 18, 2019
When we start talking about branding, there’s a lot of jargon out there. You need a brand guide, a value proposition, brand positioning, brand personality, brand experience...the list goes on and on. But what do you actually need to build an impactful brand? And where should you start?
Posted on July 11, 2019
Tagged Marketing Strategy, Branding
A single tactic won’t solve your marketing challenges. If you’re trying to move the needle by posting a new blog every week or hosting webinars without thinking about the strategy behind it, you’ll be working to get your tactics out the door rather than putting them to work for you.
Posted on July 03, 2019
Tagged Marketing Strategy, Marketing Plan
As we talk with business owners and executives across different industries, one thing is true of them all: they want measurable results, and they want them now. They also want to know where their marketing dollars go—and to see that investment drive results for their business.
Posted on July 02, 2019
Every entrepreneur knows how to draw out the business model canvas on a whiteboard. Why? Because it's a critical for business success. It forces you to establish the core of the venture and figure out what levers you need to pull to make it a go.
But the canvas isn't a tool just for entrepreneurs or startups. In fact, we believe marketers should be intimately familiar with the business model...
Posted on June 18, 2019
Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.
Posted on June 07, 2019