Have you ever wondered why our logo is a ‘not equal’ sign?
CRMs can be amazing tools for salespeople and marketers. But they can also be a huge pain.
It’s all about how you use them.
We see a ton of companies who use their CRMs only to store customer information, and many don’t even do that well. Your CRM shouldn’t be a big messy database that sucks up all your time and gives you an anxiety attack every time you open it.
As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...
Building rapport is all about being authentic and human.
By definition, rapport is “a relationship marked by mutual understanding and trust.” Establishing those kinds of relationships is what sales people have been trying to do for years, with varying degrees of success. But in this digital, global world, we can’t rely on the same rapport-building tactics that worked for them just a couple...
Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera.
If you are, you’re way ahead of most salespeople out there – and your commissions probably reflect that. If you’re not, don’t worry. There’s still time to add video to your sales process, but not much. Video isn’t the...
People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.
What if you had a chance to nearly double your sales? Well, there’s one way you can. According to a recent study cited by Adobe, online shoppers are 1.81 times more likely to buy when they view a demo video.
Now we aren’t saying that you can just throw a video on your website and get twice as many sales, but we do know that the stat above is just one of many that prove the need for video in...
As a business, it can be hard to interact and collaborate with others.
We’re all busy. Not everyone has time for workshops, meetings, or even a quick phone call.
You may find yourself saying, “If only there was a way to interact with other organizations without having to wade through all the other social media posts and market my company at the same time...”
In fact, there is.
One of our favorite perks of being a certified HubSpot Partner agency is that we get early access to their newest features and tools. Over the summer, we got to play with the new HubSpot Content Strategy tool and we’re in love.
The Content Strategy tool is a part of the marketing platform. But, while the tool itself is pretty cool, the best thing about it is what it represents. With the...
To grow your business, you need a marketing plan. This includes information about your audience, visuals, messages, products or services, goals, strategies, and tactics.