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Simple Strat Blog

Simple Strat Blog

Ali Schwanke

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Recent Posts

33 Video Marketing Tips for Success

Video marketing is on every marketer's to-do list for 2018. But how do you do it well? 
 
Though video is a must-have medium, many companies still don't have a video resource in-house. But that's okay. The 33 video marketing tips in this article will help you produce better video for your company while learning a few things along the way. 
 
These tips were originally presented at...
Posted on January 16, 2018

Video Marketing Guide: How to use video to market your business

Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.

Posted on January 12, 2018

How to Write a Case Study That Helps You Close More Deals

Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.

It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.

But potential customers want proof.

Posted on December 15, 2017

Instagram Feed Ideas and Examples for B2B Marketing

Scroll through Instagram and you'll find yourself in a sea of photos and videos featuring beautiful travel photos, coffee shops, fashion and handbags, cycling and outdoor adventures, and more. It's easy to get sucked into the visual experience of this powerful platform. 

Posted on October 17, 2017

10x10 Show Livestream at the Lincoln B2B 2017

Join us LIVE on Facebook for the 10x10 show!

Brought to you by Simple Strat at the 2017 B2B Expo at Pinnacle Bank Arena and sponsored by Allo! The line up for the show is chronicled below. It's going to be a great day and PACKED with great advice! 

Posted on October 17, 2017

6 Tips on How to Use LinkedIn for Business

For B2B marketing, the sales cycle has changed significantly over the last decade. While no longer reserved to using only trade shows, cold calling, and industry vertical publications, today’s B2B prospects are heavily influenced by personal recommendations from fellow professionals, online reviews, social content, podcasts, blogs, and more.

This includes a powerful sales and marketing tool...

Posted on October 10, 2017

Tagged Social Media

Why 20,000 Marketers Flew to Boston #Inbound17 Recap

At Simple Strat, we’re a certified Hubspot agency partner – which means we believe wholeheartedly in the Inbound Marketing methodology to generate leads through content. We’re one of the few certified agencies in the Midwest, which means we need to stay up on the latest trends and changes in the industry in order to generate results for our clients.

Posted on October 06, 2017

How to Write a Marketing Plan - Template Included

Any business traveler can tell you that planning is the key to a successful trip. You have to know where you want to go, how long it will take you, and what you plan on doing once you get there.

This is easy to realize when it comes to travel, but it’s often missed when it comes to strategically growing a business through marketing.

While it’s difficult to pinpoint why many business owners or...

Posted on October 03, 2017

What is marketing?

That’s a tough question to answer. 

Why?

Because everyone has a different definition of marketing – one that’s typically defined by an individual’s experience with products or services, such as a Target ad or a radio commercial for an upcoming concert.

Posted on July 05, 2017

Marketing Strategy vs. Marketing Plan

What is a marketing strategy and how is it different than a marketing plan?

In our experience, marketing means something different to everyone. Same with marketing strategy. To one company, it might mean more blogging. To another, it means a specific campaign designed to deliver leads. To another, it’s a new logo and brand for their 25 year old company.

Posted on November 13, 2016

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