Simple Strat Blog

Simple Strat Blog

Ali Schwanke

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Recent Posts

Being a Guest on a Podcast: 7 Ways to Promote Your Interview

Being a guest on a podcast is an excellent opportunity to place your brand in front of new audiences. It builds your network and allows you to lend a voice to your expertise.

Posted on May 11, 2018

Becoming Known: 10 Top Thought Leaders for Inspiration

Want to grow your thought leadership efforts, but not sure where to start?

Let us save you some time. 

We’ve chronicled some of our favorite thought leaders in the marketing, business, and multimedia spaces and pulled together a list of 10 that are worthy to watch. By watching and observing these individuals, hopefully you’ll get some ideas of your own!

Posted on May 04, 2018

Building Blocks of a Thought Leader's Personal Website (+ Examples)

Your personal brand as a business owner, entrepreneur, or marketer is very important as people are “googling you” whether you like it or not. It’s important that they find a reputation and presence online that accurately represents what you know, the value you provide, and how they can connect with you. 

Posted on May 02, 2018

The 15 Minute Guide to PR and Generating Media Coverage for Your Company

Despite all of the ways to promote your content online, there is still one silver bullet if you can manage to track it down.

Posted on April 10, 2018

Sales Tips: 3 Things You Need to Be Successful At Sales

If you do a quick search for "sales tips", you'll get more than 1.5 million results. Whoa. It's safe to say there's a wealth of information out there for how to get better at sales, whether you're in sales or not.

Posted on March 19, 2018

Tagged Sales, Sales Tools

SEO Hacks: 8 Ways for Your Content to Appear in Search Results

If you're reading this article, it’s safe to assume that you know some SEO basics. And you likely understand the correlation between SEO and organic traffic to your website.

You're blogging regularly, selecting the perfect keywords, optimizing the title, body, and image. Yet, you’re still having trouble climbing to the first page on Google.

Posted on February 27, 2018

Manufacturing Marketing: 3 Common Marketing Mistakes

The manufacturing industry gets more competitive each and every day. Whether you’re trying to increase or maintain market share, acquire new customers, or bridge relationships with new distributors, you need a strategic marketing approach and the right type of content and tools to achieve your goals.

Posted on February 09, 2018

33 Video Marketing Tips for Success

Video marketing is on every marketer's to-do list for 2018. But how do you do it well? 
 
Though video is a must-have medium, many companies still don't have a video resource in-house. But that's okay. The 33 video marketing tips in this article will help you produce better video for your company while learning a few things along the way. 
 
These tips were originally presented at...
Posted on January 16, 2018

Video Marketing Guide: How to use video to market your business

Many news outlets have proclaimed 2018 as “the year of video”. We agree, but to be honest – the last few years have all been touted as the year of video.

Posted on January 12, 2018

How to Write a Case Study That Helps You Close More Deals

Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.

It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.

But potential customers want proof.

Posted on December 15, 2017

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