When we’re talking about marketing, things can get kind of buzz-wordy. Marketing collateral. Landing pages. Audience personas. Ever feel like you need a guide to walk you through these things?
Introducing the Ultimate Guide to Marketing Collateral!
In this article, we take the most common types of marketing collateral and define them - what they are and when to use them. We'll also show you...
When working on marketing strategy and planning, you inevitably find yourself talking about sales and sales tips. After all, that's what marketing leads to, right?
To provide additional value in this area, we decided to sit down with a national sales expert. Well, actually, we tweeted him a request, and then we skyped the interview. But you get the idea.
When the printer asks you what type of paper you’d like for your business cards, the typical reaction is something like this: “Oh, I don’t know. Something thick that feels nice when you touch it.”
While that doesn’t mean much to the average person, to a printer, this is an entry into the world of papers, weights, and finishes. And this is the kind of thing that lights our fire.
