As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...
Posted on January 23, 2018
Can you name the last time you tried something new without being told about it by a friend?
It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process.
From encouraging your customers to review your products to including them in referral programs, there’s a variety of...
Posted on September 13, 2017
by
Ali Schwanke
Everyone uses GPS, Maps, Google Maps, or even Siri to get from one place to the next. Every time we go somewhere for the first time, we map out our route and plan our trip accordingly.
With a detailed route, our journey goes smooth and we know exactly where we’re headed. So why not do the same thing for the journey your customers take to purchasing your product?
“Just do it”
“I’m loving it”
“Think different”
“The quicker picker upper”
When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand awareness.
Posted on June 29, 2017
by
Ali Schwanke
Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?
Well, leveraging the power of video marketing is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel, you...
Posted on June 27, 2017
Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help your company better align your sales and marketing teams by ensuring that the leads marketing is delivering to sales are pre-qualified and ready to buy.
If you’re looking into launching lead scoring at...
“Hi, nice to meet you! Let’s get married.”
That's as crazy as it sounds, but if you’re pushing the wrong message to your leads, this is exactly what they might hear.
Lead nurturing is like dating. Come to think of it, so is most marketing and sales activity. The technical definition of lead nurturing is the process of developing relationships with buyers at every stage of the sales
Posted on June 08, 2017
by
Ali Schwanke
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”