According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. For most of us, blogging is simply a way for us to put our content out for the world to see. Keeping this in mind, you’ll notice there is a ton of competition and not a lot of people that are thoroughly reading blog posts. So, how do you write...
The world of manufacturing is extremely competitive and ever evolving.
Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned their marketing into the digital realm.
But that’s changing quickly.
Posted on August 17, 2018
by
Ali Schwanke
There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the halfway point, or year-end.
In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions.
Posted on May 29, 2018
Tagged Analytics, Content Marketing, Marketing Software/Apps, SEO
As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...
Posted on January 23, 2018
Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.
It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.
But potential customers want proof.
Posted on December 15, 2017
by
Ali Schwanke
People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.
Posted on November 27, 2017
Tagged Content Marketing, Video Marketing, Wistia, SEO
Can you name the last time you tried something new without being told about it by a friend?
It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process.
From encouraging your customers to review your products to including them in referral programs, there’s a variety of...
Posted on September 13, 2017
by
Ali Schwanke
“Do it for the ‘gram!” While some social media Story posts may not have started as the best idea, there are some that really catch on. It’s not always easy coming up with unique AND engaging content for marketing your business (especially when there’s multiple ways to share it), and social posts are no exception.
That's why we’ve put together a quick review of the differences between the social...
Everyone uses GPS, Maps, Google Maps, or even Siri to get from one place to the next. Every time we go somewhere for the first time, we map out our route and plan our trip accordingly.
With a detailed route, our journey goes smooth and we know exactly where we’re headed. So why not do the same thing for the journey your customers take to purchasing your product?