There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the halfway point, or year-end.
In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions.
Posted on May 29, 2018
Tagged Analytics, Content Marketing, Marketing Software/Apps, SEO
As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...
Posted on January 23, 2018
Case studies are a great way to gain trust from potential clients by providing a real-life example that demonstrate your company’s capabilities.
It’s easy to say you're the best when it comes to providing X, or that you are a thought leader in industry Y.
But potential customers want proof.
Posted on December 15, 2017
by
Ali Schwanke
People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.
Posted on November 27, 2017
Tagged Content Marketing, Video Marketing, Wistia, SEO
Scroll through Instagram and you'll find yourself in a sea of photos and videos featuring beautiful travel photos, coffee shops, fashion and handbags, cycling and outdoor adventures, and more. It's easy to get sucked into the visual experience of this powerful platform.
One of our favorite perks of being a certified HubSpot Partner agency is that we get early access to their newest features and tools. Over the summer, we got to play with the new HubSpot Content Strategy tool and we’re in love.
The Content Strategy tool is a part of the marketing platform. But, while the tool itself is pretty cool, the best thing about it is what it represents. With the...
Posted on October 03, 2017
Can you name the last time you tried something new without being told about it by a friend?
It’s probably been a while. Even in today’s world, referrals are a huge factor in the buying process. We seek out what our peers are saying and use that information in our buying process.
From encouraging your customers to review your products to including them in referral programs, there’s a variety...
Posted on September 13, 2017
by
Ali Schwanke
“I wish I knew that when I started!”
Who hasn’t said those words at least once before? Today, we’re taking that statement to Instagram. Whether you’re just starting your account or looking for new ways to improve, we’ve got you covered!
We dug through our own experiences with Instagram and came up with what we wish we would’ve known when we started our own accounts. Tag along for a few...
Instagram themes are a great way to stand out from the rest of the feeds on Instagram. They give all your posts a cohesive look and feel, helping you to create a cohesive personal brand aesthetic. While a theme isn’t always noticeable in your followers’ feeds, once they click on your awesome photo, they’ll get to your profile and go, “Whoa.”
Of course you still want strong content to post, but...
Posted on August 24, 2017
by
Ali Schwanke