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What Blog Post Titles Make Them Click? 13 Experts Weigh In

Why are you here? Most likely, it’s because the title intrigued you, and promised to meet your need — without explaining exactly how.

So, what makes one blog post title more effective than another? And what are the keys to crafting winning blog post titles that inspire readers to invest their time in the content you’ve created?

Simply put, “outstanding blog titles promise the reader value in a...

Posted on September 10, 2020

10 Blog Post Examples Explained – What Are They Good For?

Marketers today know that content is king. We invest a lot in it, actually — because we know the value it can bring to our overall marketing strategy and the purpose it serves to move prospects through the purchasing journey.

But, have you ever stopped to think about the different kinds of content we produce and how each type affects results? What’s Seth Godin trying to do with his blog that’s...

Posted on June 12, 2020

Answering Questions with Top-of-Funnel Content – 7 Examples

What does your content have to say? Does it answer your audience’s most burning questions? Does it bring them value after they read, watch, or listen to it?

Delivering value via content is especially important at the beginning of the customer journey — when prospects are just getting to know you and learning how you can solve their problems.

Posted on June 08, 2020

Reduce Customer Churn with These 7 Powerful Types of Content

Are your customers using your product to its fullest potential? Chances are they’re not — and that’s dangerous for your bottom line.

One major reason customers stop using a product is because they’re not experiencing its full value. If they don’t understand your full feature set or aren’t sure how to use the tools in innovative ways, they aren’t as likely to stick around.

Posted on May 28, 2020

Worn Out on Webinars? Get 12 Fresh Ideas to Connect Virtually

TBD. Rescheduled. Postponed. Canceled. Eliminated. Demolished?!?!

Whatever you want to call it, our plans to connect have been changed. With health directives calling for increased distancing and governmental recommendations changing every day, marketers are turning to online events. 

It’s no surprise. They’re a legitimate way to deliver value and unite with your customers.

But, tell us, just how...

Posted on April 17, 2020

How to Change Up Your Content Marketing During a Crisis

Whether you like it or not, the COVID-19 fallout will be with us for a while. So much so that even when the curve begins to drop, we will still be seeing the effects of the virus in our company’s day-to-day operations.

All this to say, you can’t just ignore what is happening here and now. Why? 

Posted on April 13, 2020

7 Lessons to Learn from Growth Marketing

In the world of marketing it can be a challenge to know if something is a fad...or here to stay.

Posted on July 18, 2019

43 Value Proposition Examples You’ll Want to Steal

Within 5 seconds, your value proposition should tell potential customers what you do and the value you can offer them. But that can be hard to do. In fact, many value propositions miss the mark.

Posted on June 07, 2019

12 Foolproof Tips for Writing Better Web Content

According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. For most of us, blogging is simply a way for us to put our content out for the world to see. Keeping this in mind, you’ll notice there is a ton of competition and not a lot of people that are thoroughly reading blog posts. So, how do you write...

Posted on September 20, 2018

Build Lead Generation as a Manufacturer with Research Reports

The world of manufacturing is extremely competitive and ever evolving.

Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned their marketing into the digital realm.

But that’s changing quickly.

Posted on August 17, 2018

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