“Just do it”
“I’m loving it”
“Think different”
“The quicker picker upper”
When you hear any of those taglines you can almost instantly picture the brand that they go with. That is market or brand awareness.
Posted on June 29, 2017
by
Ali Schwanke
Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?
Well, leveraging the power of video marketing is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel, you...
Posted on June 27, 2017
How many videos have you watched today?
When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display at the store, video has permeated much of our daily lives. So much so that we often don’t realize how much video content we actually watch.
People watch over 100 million hours of video per day on...
Posted on May 16, 2017
Tagged Content Marketing, Video Marketing, Advertising
Video marketing is taking the industry by storm and it’s here to stay. You see it in your social feed - we’re not the only ones who get stuck on those cooking videos - but why stop there?
Video is a great way for people to digest information. It drives engagement on social media but it can do more. Using video in your email can boost your click rates and is an excellent way to delight your...
Posted on March 13, 2017
by
Ali Schwanke
Content marketing is all the rage these days. Everyone seems to be talking about it. Everyone wants to “build it into their marketing plan.”
But I’m finding more and more people that know about it, but they don’t know what to do with it. Or even what “it” is.
So, for the record, I consulted one of my favorite resources for marketing – Website Magazine. Aside from fantastic advice on everything...