So you've decided to purchase HubSpot to grow your business?
Congrats!
That's a big decision, but a good one.
Now comes the next tricky question. How should you get started with HubSpot and learn how it all works?
Tyler Samani-Sprunk
Recent Posts
In the data-driven world we live in, companies and marketers need to be measuring data constantly and leveraging numbers and insights where they can to make decisions.
Posted on May 29, 2018
Tagged Analytics, Content Marketing, Marketing Software/Apps, SEO
CRMs can be amazing tools for salespeople and marketers. But they can also be a huge pain.
It’s all about how you use them.
We see a ton of companies who use their CRMs only to store customer information, and many don’t even do that well. Your CRM shouldn’t be a big messy database that sucks up all your time and gives you an anxiety attack every time you open it.
Posted on February 20, 2018
Tagged HubSpot, Sales, Sales Tools
As marketers, our lives get easier when we know more about our ideal customers. The more we know about them, the easier it is to communicate with them, offer value to them, and sell our products and services to them.Buyer personas are an awesome tool for ensuring that we have all the information we need, and organizing that information in a way that's easy to understand. Essentially, buyer...
Posted on January 23, 2018
Building rapport is all about being authentic and human.
By definition, rapport is “a relationship marked by mutual understanding and trust.” Establishing those kinds of relationships is what sales people have been trying to do for years, with varying degrees of success. But in this digital, global world, we can’t rely on the same rapport-building tactics that worked for them just a couple...
Posted on January 04, 2018
Tagged Sales, Video Marketing, Sales Tools
Are you sending videos to your prospects? Not those sexy videos that your marketing team or ad agency put together, we’re talking about raw, real videos of you talking on camera.
If you are, you’re way ahead of most salespeople out there – and your commissions probably reflect that. If you’re not, don’t worry. There’s still time to add video to your sales process, but not much. Video isn’t the...
Posted on December 07, 2017
Tagged HubSpot, Sales, Video Marketing, Wistia, Sales Tools
People watch over a billion hours of video a day on YouTube. That's over 100,000 years' worth of video watched every single day.
Posted on November 27, 2017
Tagged Content Marketing, Video Marketing, Wistia, SEO
What if you had a chance to nearly double your sales? Well, there’s one way you can. According to a recent study cited by Adobe, online shoppers are 1.81 times more likely to buy when they view a demo video.
Now we aren’t saying that you can just throw a video on your website and get twice as many sales, but we do know that the stat above is just one of many that prove the need for video in your...
Posted on November 14, 2017
Tagged Sales, Video Marketing, Sales Tools
Everyone uses GPS, Maps, Google Maps, or even Siri to get from one place to the next. Every time we go somewhere for the first time, we map out our route and plan our trip accordingly.
With a detailed route, our journey goes smooth and we know exactly where we’re headed. So why not do the same thing for the journey your customers take to purchasing your product?
Posted on July 13, 2017
Tagged Content Marketing, Inbound Marketing
Most of us in marketing and sales are after one thing: more closed sales. Oh, and if we could get that additional revenue without adding to our crazy workload or tight marketing budget, that would be nice too right?
Well, leveraging the power of video marketing is one way to make that happen. By creating video content that is strategically designed to move your leads through the sales funnel, you...
Posted on June 27, 2017