Creating a lead scoring model for your company can be a complex process. But, if it’s done correctly, it can have a major impact on the results of your sales and marketing efforts. It can also help your company better align your sales and marketing teams by ensuring that the leads marketing is delivering to sales are pre-qualified and ready to buy.
If you’re looking into launching lead scoring at...
Tagged Analytics, Inbound Marketing, Lead Nurturing
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Tagged Analytics, Advertising, Inbound Marketing
What’s the difference between a great video and an embarrassing one? Often, it’s the amount of time spent on preproduction. All those things we know we’re supposed to do before we make a video, but often put off to the side in the interest of time.
While a 30 second Facebook video doesn’t require the same amount of planning as a feature film, focusing on four key areas will have a huge impact on...
Tagged Video Marketing
How many videos have you watched today?
When you start to really think about the answer to that question, it may surprise you. Whether it’s in our social media feeds, on TV, at work, or on a display at the store, video has permeated much of our daily lives. So much so that we often don’t realize how much video content we actually watch.
People watch over 100 million hours of video per day on...
Tagged Content Marketing, Video Marketing, Advertising
These days, our Android phones can do just about anything with the right app. But when you’re trying to find the best video recording app for Android, the Google Play store can get overwhelming.
There are a ton of video apps to choose from. Some have ads, some cost money, some are free but require an upgrade to their pro version to access most of the features, and some are just flat-out terrible...