Simple Strat Blog

Telling someone about your product or service is important, but having someone else share about their own experience can really move the needle.

Pet peeves are a regular part of life. We all have our email pet peeves, like overused sign-offs or long-winded messages. But today we’re going to tackle email marketing mishaps that are far worse.

In our many years of experience with email marketing, we’ve had an inside look at the mistakes that have been overlooked when someone presses send.

What do powerful leaders in well-known companies have in common?

According to research done by HubSpot, 55% of marketers say that blogging is their top inbound priority and 43% of people admit to skimming blog posts. For most of us, blogging is simply a way for us to put our content out for the world to see. Keeping this in mind, you’ll notice there is a ton of competition and not a lot of people that are thoroughly reading blog posts. So, how do you write...

Podcasts are hot, and marketers everywhere are jumping on board. It’s no secret that our team loves podcasts. Every conversation in the office starts with, “So I was listening to this podcast….” (it’s true).

Because we’re addicted to content in our earbuds, we often get asked – “What are your favorite podcasts?” or “What podcasts should I listen to?”

It’s time to answer that and share 10 of the...

The world of manufacturing is extremely competitive and ever evolving.

Yet, while many manufacturers have leveraged technology in the manufacturing process itself, relatively few have transitioned their marketing into the digital realm.

But that’s changing quickly.

Marketers play an important role in influencing and advising technology adoption in the sales and marketing departments – including the “growth stack” or set of tools designed to work together to achieve a desired result. In this case, you’re looking for increased performance and better results for sales and marketing. According to LinkedIn's State of Sales 2016 report, the tools that a...

There are several times throughout the year where it makes sense to review progress and analyze the effectiveness of your marketing. This might be at the end of the month, end of the quarter, the halfway point, or year-end.

Many business owners and entrepreneurs recognize the power of marketing, and its role in growing their companies. Where it gets sticky though, is how much to invest in marketing.We understand that. But the investment conversation becomes much easier when you have metrics associated with your marketing so you can see what its doing for your organization and how its contributing to the bottom line....

Want to grow your thought leadership efforts, but not sure where to start?

Let us save you some time. 

We’ve chronicled some of our favorite thought leaders in the marketing, business, and multimedia spaces and pulled together a list of 10 that are worthy to watch. By watching and observing these individuals, hopefully you’ll get some ideas of your own!