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Simple Strat Blog

Accelerate your marketing -- How deadlines drive results

Posted by Emma Urbanek on February 27, 2017
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Did you know you should be using kinetic energy in your business? Wait, is this science class or a Simple Strat blog post? Both, well for today anyway.

We’re going to show you how setting deadlines keeps your business in motion. Sounds a bit like an oxymoron, but it’s true. Kinetic energy is the energy of motion (more on that in a sec.) and you need motion to keep your business moving in the right direction.

In this post, we’ll look at the power of quick wins, how setting deadlines can build momentum and why small victories drive big results.

Now for a quick refresher about kinetic energy.

PHYSICS 101: KINETIC ENERGY

You may have heard our team say it before – many marketing principles can be mapped to a scientific law. And this is no exception.

The kinetic energy of an object is the energy that it possesses because of its motion. Defined as the work needed to accelerate an object, it’s as simple as getting things done.

Kinetic-energy-equation-and-illustration

By setting deadlines and creating processes to achieve those deadlines, you create what your business needs to get moving.

Now that we’re all caught up on our science lesson for the day, let’s dig into the power of quick wins and see how motion applies to your projects.

Branden-pushing-Emma-in-office-chair 

THE POWER OF QUICK WINS

Quick wins are the little tasks inside a project that you set for yourself to keep things moving. Some projects seem as challenging as eating an elephant. But if you take it one bite at a time, you could do it. (Please don’t try that at home.) The same goes for finishing big projects.

We see this all the time.

  • “I don’t have time to write a marketing plan.”
  • “I can’t keep up with my blog.”
  • “I don’t know where to start.”

It’s all very overwhelming without anything in motion. You’re starting from scratch.

We’re not the only ones who use quick wins. Check out what the Harvard Business Journal had to say:

The more frequently people experience that sense of progress, the more likely they are to be creatively productive in the long run.”

When you set deadlines and create quick wins not only do you put things in motion, you move toward something. Each project your company starts should help you get one step closer to reaching your overarching goal. To keep on track, make sure your projects have a purpose and that their deadline is attainable.

Elephant with chunk out of it.

EXAMPLE: SOCIAL MEDIA GROWTH

For example, we’ve used this process for a social media goal. A client wanted to get 500 fans on Facebook. We set deadlines to create the page, then reached out to clients. Once we had momentum behind us, we built our own audience and then ran a page-like Facebook ad campaign. By the end of it we had 500 fans and we were able to continue expanding their audience through ads.

We gave each task a deadline and a purpose and before we knew it, we were successfully running a social media campaign.

When you finish one project you gain the confidence to complete another. This is the power of quick wins. Once you start building confidence, the momentum starts to increase.

SETTING DEADLINES BUILDS MOMENTUM

Momentum is your friend when it comes to growing your business. Deadlines are in place, people are reaching their goals and your business is picking up speed.

What started out as a long list of to-do’s is now a dwindling list of to-done’s, leaving plenty of room for your next set of tasks.

EXAMPLE: MOMENTUM IN MARKETING PROJECTS

We’ve seen this in our own company. We wanted to improve our content marketing so we started with our blog. Then when we had content and experience, we built our newsletter. Once we had our newsletter we decided to create a brochure. Now that we have our brochure, we’re tackling a new video series. 

Emma-and-Branden-discussing-project

Deadlines keep the motion of your business going. All of those projects happened because we set one deadline, met it, and built on that momentum to gain speed and knock out more projects.

As momentum keeps building from each of your successful deadlines, your business starts seeing the results. 

SMALL WINS DRIVE BIG RESULTS

We’ve gone over how quick wins and deadlines can help get you started and keep you moving, but what else does it do for your business?

Productivity in your business will improve because you’re adding another element of accountability to each project and giving your team manageable goals.

With this accountability comes reward. Don’t forget to celebrate these wins. It's a big deal - bang the drum, pat your team on the back, and you'll see your morale improve too.

Executing your promises, to clients and team members, should always be a priority. Now you’ll have a way to track the progress of your projects to make sure you're meeting those promises.

You’ll notice when you stay on track with projects, you’ll see positive changes in your business.

Tyler-checking-boxes-on-list

ACCELERATE YOUR BUSINESS

Kinetic energy does have a place in the business world. Setting deadlines gives your team something to work towards and accomplish. No longer will you have projects that are living in la-la land because they don’t have a deadline.

All your projects get your business moving towards a goal and by adding deadlines, they’ll have a solid direction. Completing projects and tasks gives your business the push it needs to stay in motion.

Building on the power of quick wins, increasing your momentum and driving results; deadlines are a necessity for every project you work on.

Does your business follow deadlines or have any unique ways to move forward? We’d love to hear them. Drop us a line at hello@simplestrat.com

Posted in Marketing Strategy

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